WOW! Kits & Shock and Awe Kits for Book Authors

By Mike Capuzzi | October 15, 2020

Itā€™s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. Other marketing experts, like Dan Kennedy, call it a shock and awe kit.

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Regardless of what you call impactful kits, they are powerful marketing assets for your business (as a matter of fact, back in 2012,Ā  I wrote this article about shock and awe packages).Ā Ā 

A Book WOW! Kit is a carefully constructed mailer package that is designed for a specific type of recipient to get them to go, ā€œWOW!ā€ when they receive it.

In my own business, I have created several WOW! Kits over the years and each can be customized depending on who I am sending it to.

It all starts with our custom-printed box that is sized to perfectly fit the contents. Check out this 3D animation showing one of our boxes.

Here is an example of our WOW! Kit for Prospects:

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Here is an example of our WOW! Kit for New Clients:

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Here is an example of our WOW! Kit for V.I.P.'s

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We customize the contents of the kit for the specific recipient and items we typically include are:

  • Handwritten card
  • Copies of my various short, helpful books
  • Author card
  • Postcard ā€œbrochureā€
  • Other fun items, including JournalBooksā„¢, pens, t-shirts, etc.

For a limited time, I will send you an example of my WOW! Kit for you to check outā€”CLICK HERE TO GET ONE.

We create these types of WOW! Kits for our publishing clients and just finished one for Tom Foster of Foster Web Marketing. Check it outā€¦

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If you are interested in learning more about how we can build a WOW! Kit (shock and awe kit) around your existing book or along with a new book, click here to schedule a strategy call with me and if you want to grab a copy of my kit for your own analysis and study click the button below.

I truly believe writing a short business book is one of the most effective ways to differentiate yourself and your business. Check out this article I wrote, "Is Writing a Book the Ultimate Sales Letter Your Business Needs?" for more details.

GET MY WOW! KIT