Advertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing.
Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in favor of the shiny-object-du-jour.
And while technology and improvements in marketing and advertising a business are always welcome, it should not come at the expense of studying, understanding and applying the strategies that have worked in the past.
One such marketing strategy, often used in the 20th century, was the use of comics and cartoons to grab attention and increase marketing response. Many of the most successful brands relied on the attention-grabbing power of cartoons when promoting their products, though it is one of the best ways to advertise.
In his classic book “How to Make Your Advertising Make Money,” the famous copywriter and marketer, John Caples said,
“For more than 50 years readership studies have shown that comic strips are among the best read features in publications. Making an ad look like a comic strip can greatly increase readership.”
So why aren’t more marketers and those advertising a business using cartoons and comics today?
Is it because they no longer work?
Or, we’ve become too sophisticated?
ABSOLUTELY NOT!
I believe there are several reasons, but one of the biggest is that with all the technology advancements we have, we all tend to forget the more basic and fundamental strategies for boosting response (this is the reason all smart marketers and copywriters use CopyDoodles®).
Tapping into the emotional connection of cartoons is an example of this oversight and it leaves the smart marketer with a huge advantage.
Advertising Age magazine had a huge advantage with the success it created with their personalized cartoon campaign back in the early 1990’s. By using a cartoon with a personalized caption on the envelope, letter and response form, Advertising Age created a super successful marketing campaign.
Now you too can tap into the power of personalized cartoons and I show you exactly how to do it in the 12 minute video on Mike Capuzzi TV. The techniques I show on this video could be worth thousands of dollars to you when you’re advertising a business, and best of all, anybody can use them to create attention-grabbing marketing.
I have used these strategies successfully and so have many of my students and I believe so much in the power of cartoons and comics, I have created almost 500 (and the number is still growing) customizable CopyComics, which can be found on our CopyDoodles Access Club site.
CopyComics are copyright-free cartoons that you can quickly and easily personalize. You can use them either for print marketing or Internet marketing and in both cases, when used correctly, they will boost the attention-grabbing power of your marketing when advertising a business!
Want a more in-depth lesson so you can discover how to effectively increase the attention-grabbing power of your copy with comics and cartoons? Check out my Home Study Course and Cd-Rom: How to Boost Response with Cartoons
