On this episode of The Author Factor Podcast I am having a conversation with podcast expert, Alex Sanfilippo

Today, I am changing things up because Alex has not yet written his first book, but he helps a lot of authors promote their books, via podcasting (either as a podcast guest or podcast host).

He is the founder of, a software company focused specifically on the podcasting industry and he and his team have created PodMatch, a service that matches podcast guests and hosts together for interviews.

I am a huge fan of PodMatch and recently wrote this article calling it my podcasting "secret weapon."

During our conversation, Alex shared a ton of actionable advice including for book authors looking to leverage a podcast guesting strategy, including:

  • At 11:55 he shares a smart quiz strategy.

  • At 17:15 he shares 5 steps to create a great podcast guest pitch.

  • At 25:45 he shares what he considers the "hidden" benefit of leveraging podcasts.

  • And finally at 28:10 he shares his two big mistakes people make with podcast guesting.


Learn more about Alex by visiting:

About Mike Capuzzi

Mike is a publisher, author and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at