Posts by Mike Capuzzi
Short Business Book 101: Main Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, and The Front Matter Content. This structure and flow I am sharing in this mini course is based on years of marketing and sales experience and the publishing of over 250…
Read MoreShort Business Book 101: The Front Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book and Effective Business Book Cover Design Tips. This article continues an in-depth look at my unique short helpful book (shook™) formula for creating effective short business books. In this article, I will take a deeper dive into…
Read MoreShort Business Book 101: Business Book Cover Design Tips
Effective business book cover design and book design are critical and as the saying goes, “You never get a second chance to make a first impression.” This couldn’t be truer when it comes to your book cover. Your book cover is the first thing potential readers see, and it needs to grab their attention instantly.…
Read MoreYogi Aaron Unleashes the Author Factor: 3 Essential Takeaways
Meet Yogi Aaron In this episode, Yogi Aaron shares insights from his latest book “Stop Stretching,” offering a revolutionary approach to yoga that focuses on muscle activation for pain-free living—transform your understanding of yoga and unleash the potential of your body.. Key Author Factors From Yogi Aaron: 1. Discover the Surprising Truth About Stretching: Pioneering…
Read MoreDr. Matt Archer Unleashes the Author Factor: 3 Essential Takeaways
Meet Dr. Matt Archer Discover Dr. Matt Archer’s groundbreaking approach to health in his book “The Protocol For Health” and gain surprising insights into muscle testing and unconventional solutions for common ailments in this enlightening episode. Key Author Factors From Dr. Matt Archer: 1. Controversy can be an opportunity: Dr. Matt Archer’s success with his…
Read MoreLorraine Ball Unleashes the Author Factor: 3 Essential Takeaways
Meet Lorraine Ball Tune in to hear marketing expert Lorraine Ball discuss her book “The Science of Marketing” and how to use a book as a powerful tool to elevate your professional credibility and expertise. Key Author Factors From Lorraine Ball: 1. The Power of Authorship: Lorraine’s experience with book authorship shows that being a…
Read MoreThe 5 Essential Sections In a Short Business Book
A Short Business Book’s 5 Essential Sections (Click to Enlarge) If you’ve read any of my short business books, like The 100-Page Book or The Magic of Short Books, or listened to my podcast, you know I’ve developed a unique brand of short business books for business owners, entrepreneurs, and corporate leaders. They are called…
Read MoreShort Business Books: A Smart Choice for Writing Your First Book
Short business books are an excellent type of book for first-time nonfiction book authors. If you’ve been on the fence about publishing your first nonfiction book, it’s natural to feel overwhelmed by the thought of all that goes into brainstorming, writing, and publishing it. I can remember my own feelings of discouragement when I never…
Read MoreAllen Edwards Unleashes the Author Factor: 3 Essential Takeaways
Meet Allen Edwards Discover the art of revolutionizing your company’s approach to people and processes with IT visionary Allen Edwards, as he shares insights from his book “Process and the Other P Word” and the key takeaway of building a process-based culture for efficiency and success in your business. Key Author Factors From Allen Edwards:…
Read MoreAnnie Yang Unleashes the Author Factor: 3 Essential Takeaways
Meet Annie Yang Discover how millennial finance expert Annie Yang revolutionizes the job search process with her book “The 5 Day Job Search,” offering a foolproof approach to securing multiple job offers, even in tough economic times, and glean valuable insights into transforming your job search strategy in just 5 days!! Key Author Factors From…
Read More