Posts by Mike Capuzzi
Marketing with PURLs (part 1 of 3)
No business owner or entrepreneur can stand on the sideline when it comes to the topic of getting the attention of their customers, clients, patients and target prospects. Every single business owner reading this is in the same boat. We’re all fighting for mind-share and attention and if you’re failing to create marketing and promotional…
Read MoreIs the Customer Always Right?
We’re all familiar with the old maxim, “The customer is always right.” As business owners it’s been drilled into our heads since the first day we started our business. If you research it, you’ll see it attributed to the founder of England’s Selfridge Department Stores, Harry Gordon Selfridge way back in 1909. On face value,…
Read More3 Copy Cosmetic Commandments to Not Break in 2013
It always saddens me a bit when I see otherwise smart marketers neglect a fundamental marketing truth. If your advertising, marketing promotions and content is physically difficult to read, it won’t get read. In this day and age of staring at smart phones and computer screens all day, a large percentage of the population need…
Read MoreThe Greatest Thing in Life
I originally posted this years ago and thought it was a nice reminder for all of us given the time of year. Merry Christmas and best wishes for a safe and prosperous new year! Mike By Orison Swett Marden (from the December 1926 issue of Success Magazine) If I were asked to express in…
Read MoreMike Capuzzi’s January 2013 SMART Ideas Issue Preview
The January 2013 issue of the SMART Ideas newsletter is available for all subscribers to access (print editions are being mailed this week). But before I show what’s included in this issue of SMART Ideas, I want to give a shout out to SMART Ideas subscriber, Marty Marsh. Marty took my coffee spill template from…
Read MoreBrilliant Marketing or Creepy Marketing?
Anybody who has read any of my past articles, read my books or attended any of my webinars knows I’m a big fan of creating personalized, “me to you” marketing. I would be hard-pressed to come up with a better strategy to improve your next marketing campaign than making sure it feels as personalized as…
Read MoreCapuzzi Marketing Masterminds for 2013
“Brains are like batteries… the more smart ones you have around you… the greater the power!” Or more simply put… two brains are better than one. Better yet, when you bring several smart entrepreneurial minds together and they are working on a common goal, a synergy happens within the group that could not happen…
Read MoreThink Small for Big Marketing Response!
Recently I received what I thought was a great look marketing piece from one of my mastermind members and elder law attorney, Julie Steinbacher of Steinbacher & Stahl. What caught my attention immediately was the size of the marketing piece, in this case a 5.5 inch wide mini pocket folder. I had never seen a…
Read MoreWhy Marketing, Like a Big Green Egg, is Smart (part 2 of 2)
Earlier this week, I posted an article that shows two advertising examples that use a specific marketing design strategy quite well. If you have not seen this marketing design strategy article, you can check it out here: https://mikecapuzzi.com/big-green-egg/ So what’s the big, important strategy both ads are using? Hopefully the first answer was rather obvious. …
Read MoreWhy Marketing, Like a Big Green Egg, is Smart (part 1 of 2)
Marketing design and layout can have a huge impact on the effectiveness and response of your marketing promotions and advertisements. In this article, I want to show two good examples of marketing design and see if you can find the ONE, BIG smart thing the first ad does really well. The other day I was…
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