Creative Marketing Examples: Tap into the Power of Swipe Files!

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If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch…

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Promotion Ideas: Smart marketing examples you should study! (Part 2)

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In my last article (https://mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of ā€œpersonal correspondenceā€ and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of ā€œthe lost art of personal correspondenceā€ and…

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The Lost Art of Personal Correspondence [CDTV: Episode 23]

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Years ago, the art of the written letter, note, or thank you was the normal way to correspond with others. Many people had their own personalized letterhead and note cards ready to use at a moment’s notice. What changed and what does this mean for your marketing today? Find out in the newest episode of…

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3 Direct Marketing Resources You Should Know About

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.Ā  I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…

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