Capture Readers Attention in 2012 Using My “Little Hinge” Marketing Template

If you’re looking for a fun and unique way to get attention and increase the results of your marketing in 2012, consider using the CopyDoodles Access Club brand new “little hinge” marketing template!

You may have heard the quote, “Big doors swing on little hinges,” from successful business owner and author, W. Clement Stone, in the book, The Success System That Never Fails.

It’s a great quote because it really paints the picture of what any business can do for its customers, clients, and patients. One little tweak (from your business) to someone’s life can make a world of a difference.

I love this quote so much I built a marketing campaign around it several years ago, and still use it today. I call it my “little hinge” marketing template.

As you can see above, the original marketing piece I created had an actual brass hinge attached to it, which I ordered online. The hinge helped the piece get the reader’s attention and it also made the letter a lumpy mailing piece so when people received it in the mail, they would open it immediately.

The letter went out to people who were attending a workshop I was running. I used the letter to remind them to be diligent in looking for all the tips and tricks and strategies I was going to share with them because I knew it could have a huge impact on their business.

Next is a Thank You Card that went out to people who were attending a workshop I ran. It also has the little hinge which you can see on the bottom right hand side of the card.

Again, I was reminding them to be on the lookout for key ideas attendees could pick up while at the workshop.

Recently, I attended an event where there were going to be a number of publishing agents in attendance and I wanted to make an impact so I created a business card and on the back used a little Elmer’s Rubber Cement to attach an actual brass hinge.

All of the above examples are using real brass hinges and they are very simple to attach and send or use.

If you are an online marketer, you obviously can’t use a real brass hinge, but you can do the next best thing by adding the brass hinge image and CopyComic to emails, websites, videos, and more.

This CopyTemplate is perfect for marketing where you want to point out the specific benefits of your product or service that might not be instantly obvious or for having attendees on the look-out for the big benefits of your event.

If you’d like to get access to this month’s “little hinge” CopyDoodles CopyTemplate, simply log into the CopyDoodles Access Club and you will be able to access:

• My letter template with my hinge image (if you would like to send without an actual hinge attached) and copy ready for you to edit and tweak for your business
• My envelope template with a personalized CopyComic
• My envelope template with a personalized CopyStamp
• 11 Unique CopyDoodles you can use on any “little hinge” marketing piece you create
• The resource I use for purchasing brass hinges

If you’re not yet a CopyDoodles Access Club member and would like access to this template, simply head over to our brand new for 2012 site for more details on becoming a member.

Love the template? Have any comments? I’d love to hear them below!