Business Marketing Tips
The Number One Mistake People Make With CopyDoodlesÂź
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If youâre like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreThe Power of Your One Sentence
Consider these examples of a powerful one sentence. Thatâs one small step for [a] man, one giant leap for mankind. – Neil Armstrong If a man has not discovered something that he will die for, he isnât fit to live. – Martin Luther King, Jr. CopyDoodles create great copywriting results, without having to be a great…
Read MoreThe Timing of Your Marketing Matters
Iâm sure youâve heard the saying, âthe only difference between salad and garbage is timing.â If you take a moment to think about it as it relates to the timing of your marketing efforts, it illustrates a fairly obvious picture. Much like how a crispy, fresh salad will turn into wilted, soggy compost material, the…
Read MoreA Copywriting Idea from 1928
I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode of searching around you for marketing ideas you can use in your business, thereâs a high probability you can leverage…
Read MoreHow the Blizzard of 2016 Can Improve Your Marketing
Here on the East Coast, we were hit with “The Blizzard of 2016.” Where I live, 27 inches of snow fell on Saturday. Of course if you live in the U.S. you already know this and you already know the âtop of mindâ attention this wintry weather is generating. Interestingly enough, there is a valuable…
Read MoreToo Smart for Your Own Good?
Over the past few weeks Iâve seen several occurrences of something all business owners need to be aware, especially if theyâre doing it. Chances are youâve seen the same type of behavior and quite possibly have done it yourself. Done daily, it will severely limit the number of friends you have. Done once-in-awhile as a…
Read MoreA Good Headline For Your Business
If youâve read any of my previous articles on this site, you know I am a huge fan of keeping my marketing radar on and scanning all forms of media I encounter daily for ideas I can use in my own business or share with my readers. A smart thing everybody reading this can do…
Read More5 Ways to Create Handcrafted Marketing
At this time of year, right in the middle of gift-giving season, itâs common to see to a variety of handcrafted gifts available, including: Handcrafted tools Handcrafted jewelry Handcrafted furniture Handcrafted candies Handcrafted beers and spirits Handcrafted clothing Giving handcrafted gifts convey the message you invested the time and energy into giving something special with…
Read MoreAn Interview with Cigar âGeekâ David Garofalo
Recently, I learned about an extraordinary bricks and mortar business owner â David Garofalo – whose marketing impressed me so much, I reached out to him to see if he would allow me to interview him for my Profit Automation Letter subscribers. Fortunately he said yes and the result is one of the most amazing…
Read MoreA Tasty Direct Mail Example from Handy Mailing
Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. Iâve been preaching the benefits of high impact direct mail (as a matter of fact, for a limited time, you can get a copy of my High Impact Direct Mail training for 50% off here).…
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