Must-read Books for Entrepreneurs! [3in3: Episode 8]

On this week’s episode of Mike Capuzzi’s 3 in 3, Mike will share three books he highly recommends you check out:


– Magic Words That Bring You Riches – Ted Nicholas
– How to Turn Words Into Money -Ted Nicholas
– The War of Art – Steven Pressfield


Stay tuned until the end of this episode to find out how to get a FREE copy of Mike’s personal list of the top 50 books every smart entrepreneur should have in their own success library!


  1. Paulo on February 8, 2011 at 11:16 am

    Thanks Mike.

    Enjoyed your tips.

    I recommend the Kyosaki, Cialdini, Mandino
    and so many other books.

  2. marilyn burstin on February 8, 2011 at 11:25 am

    excellent recommendations–reading experts advice is great
    please send me your list

  3. Ted Peterson on February 8, 2011 at 12:15 pm

    Hey Mike…

    Great show! Always looking for new stuff to read…Ted Nicholas rocks…I have some of his early stuff and it is pure gold! One of my favorite books is “Selling Yourself” by Napoleon Hill…Like most of Hill’s book it is a classic and responsible for a lot of the positive change in my life…

    Looking forward to your next video!


  4. Jim Allen on February 8, 2011 at 12:31 pm

    Hey Mike,

    Once again great info. I love the format of your 3 in 3 and have inspired some ideas. For me its much more powerful than an ezine. very quick, efficient takaways that I can fit into my busy day.



  5. Gordon on February 8, 2011 at 12:54 pm


    As always, thanks for sharing some very valuable info……..You Rock!


  6. Susan Berkley on February 8, 2011 at 1:29 pm

    Thanks for this great example of how to reach out to your PEEPS with useful info. Its quick, elegant and to the point. You’re a terrific and generous role model.
    Yes, War of Art is one of my faves too. Here’s a recommendation for anyone who wants a deeper scientific explanation of WHY we have so much resistance to goodness in our lives. Its called the Origin of Illness by Brazilian psychoanalyst Norberto R Keppe.

    Susan Berkley

  7. Daryl Thompson on February 8, 2011 at 1:36 pm


    I love CopyDoodles and Mike Capuzzi TV!

    The Ted Nicholas books are indeed must reads. I own most of them. As a professional copywriter, I spent days looking online for Ted’s classic ad “You, A Millionaire Writer?”, only to find the space ad and all the follow-up letters in his “Magic Words That Bring You Riches” book!

    Thanks for the video, and looking forward to receiving your list.


    Daryl Thompson

  8. John on February 8, 2011 at 1:36 pm


    Like every successful Entrepreneur/Business owner you must have a long list of great reads that have inspired and helped you grow both in business and personally. Every time I go to my local GKIC chapter meeting there is a sign that reads “Poor people have BIG TV(S), Rich people have BIG Libraries” (unknown) Some author reads that come too mind Seth Godin,John Jantsch,Joseph Jaffe, Michael Gerber.

    Thx for your book recommendations,


  9. Meredith Bell on February 8, 2011 at 1:42 pm

    Mike, Another great episode. I love your format and the content you cram in to just 3 minutes. I agree that The War of Art is a top pick. The New Psychocybernetics by Maxwell Maltz and Dan Kennedy (updated version)is a book I review on a regular basis and highly recommend.

  10. Luke on February 8, 2011 at 1:46 pm

    Hey Mike,

    You & I both know the only way to deliver more value to anyone… whether customers, clients, friends and family is to be of more value by continually investing in yourself. Reading books on your niche is a great way to accomplish that. Thanks for your recommendations.
    Personally, I just finished “The Business of Happiness” by Ted Leonsis and give it a thumbs up.
    All the Best!

    -Luke Harlan

  11. Kris Murray on February 8, 2011 at 2:03 pm

    Hey Mike – great show. I also love Chet Holmes’ The Ultimate Sales Machine. And of course, anything by Dan or Bill. Cheers! ~ Kris

  12. Ben DuBois on February 8, 2011 at 2:07 pm

    Hi Mike,

    Thanks! Another great episode – I’ve always been partial to John Caples’ “Tested Advertising Methods”, 4th edition (the 4th edition, not the 5th edition). As legendary advertising executive David Ogilvy writes in the forward, “This is without a doubt, the most useful book on advertising I have ever read.” Amen, Brother Ogilvy!

    I’m looking forward to your list.

    With best wishes,

    Ben DuBois

  13. Ben on February 8, 2011 at 2:29 pm

    Great recommendations Mike. I’ve already downloaded one of them to my iPad! I recommend all entrepreneurs check out two recent books by Dan Ariely (whom we had speak at our local Glazer-Kennedy Chapter Meeting in Raleigh/Durham, NC last Fall. They are “Predictably Irrational” and “The Upside of Irrationality” … these are books by a behavioral economist who digs into several of the factors that influence human decision making (and they aren’t always what you think they will be!)

  14. Grant on February 8, 2011 at 2:34 pm

    Great show Mike, Ted’s books are awesome. I do not have the War of Art one so I’ll have to pick it up.

  15. RaeAnn Hayward on February 8, 2011 at 2:45 pm

    Hey Mike,

    I’m enjoying the webinars.

    Thanks for the list of books, I also enjoyed reading Kyosaki books. Would recommend to anyone.


  16. Jon on February 8, 2011 at 2:54 pm


    Thanks for all your FREE information. I’m running out to buy those books, now!


  17. Lori on February 8, 2011 at 3:37 pm

    Thanks for the recommendation. These are two authors I am not familiar with. It is always a little overwhelming to look through amazons list and not know which authors are worth their salt. You’ve just helped me sort through the masses!

    Peachy days,


  18. Nancy Ridenhour on February 8, 2011 at 3:40 pm

    Thanks for the 3 books. send the list. I am not a marketing person. I like “Think and Grow Rich” for the ideas and Atlas Shrugged for explaining human behavior.

  19. Wayne on February 8, 2011 at 3:42 pm

    Hey Mike, great episode! Thanks! I recommend Chet Holmes’ Ultimate Sales Machine.

  20. Jennifer on February 8, 2011 at 3:44 pm

    I’d love to get the full list of recommended books!

  21. Linda Steele Thom on February 8, 2011 at 3:47 pm


    Thanks for the book reviews. I recommend anything by Dan Kennedy, especially “The Ultimate Sales Letter.” Also good is “Outrageous Advertising That’s Outrageously Successful” by Bill Glazer. ~Linda

  22. Michael J Bruno on February 8, 2011 at 4:03 pm


    Thank you for the additional books that I have added to my list of purchase/read. I would recommend all the Dan Kennedy books including those he cowrites.

  23. Howard Berg--The World's Fastest Reader on February 8, 2011 at 4:43 pm

    Good job as always Mike. Here are some of the books I recommend for entrepreneurs:

    Donald Moine: Unlimited Selling Power–How To Master Hypnotic Selling Skills

    Joe Vitale: Hypnotic Writing–How To Seduce and Persuade Customers with Only Your Words

    Bill Glazer: Outrageous Advertising

    Jeffrey Lant: Outstanding series of books on marketing and self promotion

  24. C. Moore on February 8, 2011 at 5:16 pm

    Thxs Mike for those 3 recommended books. If you show me your book list then I will show you mine. Thxs Again

  25. Rick Lugash on February 8, 2011 at 5:26 pm

    I’d love to see that list Mike….Thank you

  26. Jim Kreitzer on February 8, 2011 at 5:55 pm


    These books sound great. Please send me your list.

  27. Chris Langguth on February 8, 2011 at 6:37 pm

    Nice presentation. Please end me your list.

  28. Scott on February 8, 2011 at 6:48 pm

    These books sounds great, I’ll have to look them up next time I’m out.
    One that I’d like to recommend is Mark Joyner’s Mind Control Marketing

  29. Steve Wedeking on February 8, 2011 at 6:49 pm

    Great post as always. Thanks.

    But the price Amazon wants for those books is crazy! Anyone know anywhere else to get these books?


  30. Mike Ornelas on February 8, 2011 at 6:54 pm


    Thanks for the great resources you consistently provide on this show!

  31. Samantha Bennett on February 8, 2011 at 7:35 pm

    Love “War of Art.” Also partial to Paco Underhill’s “Why We Buy.”

  32. Lois Puttbach on February 8, 2011 at 8:14 pm

    Mike, I’m always on the lookout for good reading material. Already own the two Ted Nicholas books, but the Pennfield book is a new one to me. Can’t wait to get started on it. Thanks!

  33. Cam on February 8, 2011 at 10:36 pm

    Love your videos, Mike…I always come away with something valuable.

  34. Don Mitchell on February 8, 2011 at 11:15 pm

    You are right about Ted’s books. I was unaware of the
    “War of Art ” but will find it. Love 3 in 3!

  35. Steve on February 8, 2011 at 11:17 pm

    thanks for the great list, here is one to read: The Secret To Sales Greatness
    by Charles Anderson

  36. Jim Engel on February 9, 2011 at 12:40 am

    Mike; Genius!! I Love your Top Book Recommendations – Thank You!!
    Top 3, Top 50 – Love it!!! You are the Best!!! Jim Engel

  37. Charles on February 9, 2011 at 1:19 am

    Great show! I will begin to study Ted Nicholas, TODAY!

  38. Tracy on February 9, 2011 at 1:20 am

    To be the best we must Take action, find the best, work and be educated by the best on the road to success. Thanks for being and sharing the best Mike!

  39. Don on February 9, 2011 at 1:28 am

    As always, you give us some great tips that we can use.

  40. Craig Valine on February 9, 2011 at 2:36 am

    Great episode Mike!

    One of my all time favorite books is Denny Hatch’s “Method Marketing”. It’s all about how eight successful businesses that “inside the heads and under the skins of their customers.”

    I loved it!

    My best to you,

  41. Deanna on February 9, 2011 at 2:48 am

    Thanks so much for the recommendations, I haven’t heard of any of these so will be all new to me. I’m particularly drawn to The War of Art suggestion, so would love to see what else on your list jumps out at me.

  42. David Moffet on February 9, 2011 at 3:48 am

    Hi Mike, thanks for sharing.
    Does your list include Grren Eggs and Ham?
    I like See You at the Top and E-Myth as well

    All the best
    PS TIA for sending me your list

  43. Kevin Lyons on February 9, 2011 at 3:57 am

    A must read Growing A Business for all businesses that want to be successful.

  44. Gary Gione on February 9, 2011 at 4:20 am

    Thanks Mike, I love reading and learning from the people that have been successful in their fields.

  45. Keith Hitchcock on February 9, 2011 at 7:06 am

    I love getting reading recommendations from successful people they are always a good read. Its hard to give a favourite but anything Dan Kennedy does is always gold. Thanks Mike

  46. Brad on February 9, 2011 at 3:23 pm

    Yes, Ted Nicholas is a true legend. Met him at a three day seminar in January 2008 at his “Success in the Sun” Event. Hired Ted as a personal mentor, too. He does true give ten-times his value back.

    As to good quick reads, I can finished
    Saying the right think to win BIG”

    No denying it, we are all in the persuasion business and this book shows how stories through Metaphors are often the best way to get our views heard.

    Brad Lloyd
    GKIC- Atlanta IBA

  47. Charles G. Horn on February 9, 2011 at 5:20 pm

    I would like your list of top 50 books. Cialdini, Kennedy, Nicholas, Scwartz, Caples, Sugarman, Vitale, etc. are all great authors.


  48. Darrell on February 9, 2011 at 10:52 pm

    Thanks so much for the book tips. Please send me your top fifty list.

  49. Eileen Burns on February 12, 2011 at 1:02 am

    Great topic Mike!

    A must read – The Ultimate Success Secret-South Florida Edition 🙂
    anything written by Dan Kennedy
    Harvey MacKay – Dig Your Well Before Its Dry
    Catherine Ponder – The Dynamic Laws of Prosperity
    Sally Hogshead – Fascinate

  50. Alan Steacy on February 12, 2011 at 11:37 pm

    How could I not stay ’til the end? Great stuff Mike. Thanks again for all your great suggestions. Love the video format.

  51. Wayne Martin on February 13, 2011 at 3:02 am

    I enjoy your 3 in 3 format. I have the first Ted Nicolas book,not the 2nd and 3rd book plan to read ASAP. Send me your top 50 list thanks for your info & 7 Steps to finical freedom 2 Ben Suarez

  52. Hal Rider, DDS on February 13, 2011 at 3:18 pm

    Great post….looking forward to getting the 3 books and also your list….one of my favorites is “Raving Fans”….great book on establishing a vision and customer service.

  53. Tom Hipp on February 14, 2011 at 1:18 am

    Thanks for the recommendations Mike. That’s good enough for me.

  54. geoff on July 19, 2013 at 4:29 pm

    Do you still have the 50 top book list Mike?

  55. Victor Taylor on November 24, 2016 at 11:31 am

    I’ve just ordered the three books you mentioned from Amazon.

    I’m new to marketing. I’m looking to soak up as much information as possible.

    I’d appreciate your 50 book recommendation.