My marketing with personalized URLs book available on Amazon

If you’ve followed me for any length of time, you know I am a huge proponent of creating personalized marketing in order to get your marketing to stand out, get attention and generate results, which is why I just wrote The Entrepreneur’s Guide to Marketing with PURLs now available on  This book is essential for any business owner looking to leverage the power of personalized marketing and personalized URL or PURL marketing.

The Entrepreneur’s Guide to Marketing with PURLs distills my nine years of PURL marketing experience into an easy-to-read, easy-to-understand study of the power and profitability of marketing with PURLs and is appropriate for every type of marketing-oriented business owner.


You can get the print version or Kindle version here:

Chapter topics include:

  • The Language of PURLs
  • Why PURL format matters
  • The benefits of marketing with PURLs
  • How to create your first PURL campaign
  • 10 unique ways to use PURLs in your marketing
  • 14 of my best PURL marketing tips and more!

PURLs are a software technology which allows business owners, entrepreneurs and marketers the ability to create personalized URLs to every recipient of their marketing campaign.  Like this:

Besides the ability to create an attention-grabbing web link which incorporates your recipient’s name in it, when they visit their personalized URL, they are greeted with a personalized landing page uniquely created for them, in a split second.

I believe every business owner can benefit by adding PURLs to their marketing mix, which is why I wrote The Entrepreneur’s Guide to Marketing with PURLs. The combination of simplicity, attention-grabbing power and a personalized experience makes PURL marketing a smart addition to your marketing toolkit.

Grab a copy of The Entrepreneur’s Guide to Marketing with PURLs and see for yourself and if you found it useful, I would appreciate a positive customer review on Amazon.


About Mike Capuzzi

Mike is a publisher, Amazon # best-selling author, and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at


  1. Steve Sipress on July 2, 2013 at 3:10 pm

    Ordered my copy immediately; can’t wait to read it.

    • Mike Capuzzi on July 2, 2013 at 4:58 pm

      Thanks Steve! Hope you and M are doing well!

  2. Mike Humphreys on July 13, 2013 at 11:57 am

    Congrats on the new book Mike!

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