PodMatch: The Ultimate Tool for Nonfiction Authors to Reach New Readers
PodMatch is a must-have resource for nonfiction authors looking to promote their book, build their brand, and engage with new audiences.
Whether youâre a seasoned author or just starting out, PodMatch offers unique advantages that make it a powerful addition to your book marketing arsenal. Whether youâre looking to leverage podcast guesting or hosting your own show, PodMatch is designed to maximize your reach and impact quickly, easily, and most importantly cost-effectively!
Why Podcasts Are Smart for Book Authors
Before looking at some of the specifics of PodMatch, itâs important to understand why podcasts and podcasting should be a critical component of your nonfiction authorâs business and marketing strategy.
Podcasts have exploded in popularity over the past decade, with millions of listeners tuning in daily to hear in-depth discussions on a variety of topics. For nonfiction authors, this represents an excellent opportunity to reach targeted, engaged audiences who are hungry for their expertise, ideas, and insights.
Here are a few reasons why I think you should consider podcasts as an effective marketing media:
Expand Your Reach:Â One of the primary benefits of appearing as a guest or hosting a podcast is the ability to reach new audiences. By appearing on podcasts that align with your bookâs subject matter, you will tap into an audience thatâs primed to be interested in what you have to say.
Build Authority and Credibility:Â Podcasts provide a platform where you can share your knowledge and expertise, positioning you as an authority in your field. This is particularly valuable for nonfiction authors, as it helps to establish credibility and trust with potential readers. The more you appear on podcasts, the more you become recognized as a thought leader, which can lead to increased book sales and speaking opportunities.
Network and Collaborate:Â Beyond the immediate benefits of reaching new listeners, podcasts also offer valuable networking opportunities with podcasters. Whether youâre a guest or a host, you have the chance to connect with other experts, influencers, and potential collaborators. These connections can lead to new partnerships, joint ventures, and additional promotional opportunities.
Iâve been a podcast host for almost 5 years now and a podcast guest for about 4 hours. If you do a Google search on âMike Capuzzi podcastâ you will see page after page of results that show up because of my own show and all the shows I have been a guest on.
Obviously, you donât have to be both a guest and a host, but I can make the case that many nonfiction book authors SHOULD BE a podcast host with their own show and leverage the power of podcast guesting. Letâs look at the benefits of each of these opportunities.
Benefits of Podcast Guesting for Authors
Being a guest on a podcast is one of the most effective and easiest ways to promote your nonfiction book.
What book author doesnât like talking about their book?
You can start finding ideal shows within minutes of signing up for PodMatch, which makes it super simple to get guest spots on the right podcasts.
Here are a few reasons why podcast guesting is so smart for authors:
Promote Your Book:Â One of the most direct benefits of being a podcast guest is the opportunity to promote your book to an engaged audience. Podcasts allow for deeper, meaningful conversations, giving you the chance to discuss the themes and insights from your book in a way that resonates with listeners. Most podcasts will also include links to your book in the show notes, providing a direct path for listeners to purchase it.
Share Your Expertise:Â As a nonfiction author, you have valuable knowledge and insights to share. Podcasts provide a platform where you can go deep into your subject matter, offering listeners practical advice and thought-provoking discussions. This not only helps to promote your book but also reinforces your authority and expertise in your field.
Build Your Author Brand:Â Regularly appearing on podcasts, as a guest, significantly enhances your author brand. Each appearance helps to establish your voice, build recognition, and create a loyal following. Over time, this leads to more book sales, speaking engagements, and other opportunities to share your message.
Get Found on Google: Being a podcast guest can significantly boost your visibility on Google and other search engines. When you appear on a podcast, the episode often includes show notes that feature your name, book title, and a link to your website or social media profiles. These backlinks from reputable podcast websites will improve your search engine ranking, making it easier for potential readers to find you online. Additionally, the more podcasts you appear on, the more your name and keywords associated with your expertise will populate in search results, further enhancing your discoverability on Google.
Benefits of Podcast Hosting for Authors
If youâre looking to take your author platform to the next level, hosting your own interview-style podcast can be a game-changer. I wonât lie, being a podcast host is a fair amount of work, even if you outsource most of it, but I think for many itâs worth the effort. Starting a podcast around your bookâs main theme is a smart way to build your audience and recognized authority.
Here are a few reasons why podcast hosting is so smart for authors:
Expand Your Platform:Â Hosting a podcast allows you to create your own platform where you can share your ideas, interview other experts, and engage with your audience on a deeper level. This complements your book marketing efforts and provides ongoing content that keeps your readers engaged.
Engage with Your Audience:Â A podcast gives you the opportunity to engage directly with your audience, creating a sense of connection and community. Use your podcast to discuss topics related to your book, answer listener questions, and even gather feedback from your audience. This level of engagement helps build a loyal fan base thatâs eager to support your work.
Help More People: Most podcasts exist to help people learn a new skill, achieve a new goal, gain new knowledge, etc. and most nonfiction books do the same thing, which is why starting a podcast around your bookâs theme is a powerful way to continue to build your brand.
Connect with Amazing Guests:Â One of the great advantages of hosting a podcast is the ability to connect with amazing guests and hear and share their stories. I would say that 98% of the time after interviewing a guest for my show, I feel more positive and enlightened. There are truly some amazing people out there for you to meet!
Get Found on Google: Google loves podcasts and as a podcast host, your visibility on Google can increase significantly through the consistent production of content that is indexed by search engines. Over time, these episodes create a rich library of searchable content that can lead to higher search engine rankings. Additionally, the backlinks from guest profiles and mentions across the web further enhance your authority and make it easier for potential readers and listeners to discover you through Google.
PodMatch Is Essential for Book Authors
PodMatch stands out as a powerful and effective tool designed specifically to simplify and enhance the âfinding each otherâ process for both podcast guests and hosts.
Alex Sanfilippo, the co-founder of PodMatch, says that PodMatch is like a âdating appâ for podcast hosts and guests in that it automatically allows both audiences to find each other based on specific criteria.
As a newbie podcast host back in 2019, finding guests for my podcast The Author Factor Podcast, was challenging and time-consuming. Once I started using PodMatch finding quality guests became easy and before long, I had a 6-month backlog of guest requests.
Hereâs a few of the big benefits of using PodMatch for book authors:
Efficient Matching Process:Â One of the most significant challenges authors face when trying to get on podcasts is finding the right shows to pitch. PodMatch eliminates this hurdle with its intelligent matching algorithm, which connects authors (guests) with podcast shows (hosts) that align with their expertise and target audience. This saves time and ensures that youâre connecting with the most relevant podcasts for your specific goals.
In the screenshot below, you can see I have 6 matches waiting for me to review for potential shows I can be on (you can also see some of my other PodMatch statistics too).
High-Quality Matches:Â PodMatch is known for the quality of its matches. The platform attracts quality podcast hosts and guests, ensuring that only serious and credible individuals use the service. This means that as an author, you can trust that youâre being connected with podcasts that will genuinely benefit your promotional efforts.
The screenshot below shows a potential show match for me as a guest based on my criteria for the types of podcasts I want to appear on.
User-Friendly Interface:Â PodMatchâs intuitive and user-friendly interface makes it easy for authors to get started and find success. The platform guides you through the process of creating a compelling profile, searching for matches, and scheduling interviews. Everything is streamlined to minimize hassle and maximize results.
I spend 10-15 minutes each day reviewing both my potential guests for my show and opportunities for me to guest on othersâ shows.
PodMatch offers a variety of pricing options depending on your specific needs. Personally, I have been a PodMatch Host and PodMatch Guest Professional Member for the past several years.
PodMatch has 7 core functions designed to streamline and automate the entire interview process so you can focus on delivering great content.
1-Create Your Profile as a Guest, Host, or Both
2-Instantly Match with Ideal Podcast Guests or Hosts
3-Message to Confirm Interview Fit
4-Organize and Track Your Scheduled Interviews
5-Organize Episode Production and Sharing via Workflows
6-Gain Recognition and Earn Rewards
7-Celebrate Your Podcasting Achievements
PodMatch Pays Podcast Hosts!
SPECIAL NOTE FOR PODCAST HOSTS:
In case you need one more reason to join PodMatch, PodMatch is now splitting revenue with podcast hosts who use PodMatch to find and book their guests! Podcast hosts get paid a nice commisssion per interview when they find their guests through PodMatch.
This means that PodMatch can essentially be free when you sign up as a host.
If I sound like a PodMatch fanâyou are right. I have been using it for years and cannot recommend it enough.
I like it so much I helped Alex Sanfilippo publish two books about it, PodMatch Guest Mastery and PodMatch Host Mastery, which you can buy on Amazon.
Whether youâre looking to appear as a guest on podcasts or take the plunge into hosting your own show (or both), PodMatch offers the tools and support you need to succeed.
By leveraging the power of podcasts and the efficiency of PodMatch, you will connect with engaged audiences, establish yourself as a thought leader, and drive more interest in your book.
So, what are you waiting for?
If you havenât already, itâs time to give PodMatch a try. Sign up, create your profile, and start connecting with the podcasts that can help you take your author platform to the next level.
And if you want to be considered for my show, connect with me on PodMatch!
