Academy Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!

By Mike Capuzzi | August 23, 2010 |

I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…

Mike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”

By Mike Capuzzi | May 6, 2010 |

Hey Guys! Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting Academy.” I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics. The workshop is for professional copywriters and they’ll…