Smart Ways to Use Tickets in Your Marketing

By Mike Capuzzi | December 14, 2011
golden-ticket-thumb

If you’re looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldn’t resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to…

Read More

3 Direct Marketing Resources You Should Know About

By Mike Capuzzi | August 17, 2011

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.  I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…

Read More