Direct Response Marketing: Personalize and Profit!

During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct…

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New Response Boosting Content Added to CopyDoodles Membership Site

restaurant_no_smoking

New Response Boosting Content Added to CopyDoodles Membership Site We’ve just released 20 fun new CopyComics, including 10 restaurant-themed specific comics on our membership site. CopyComics are copyright free comics for marketers and they may be customized via our CopyComic Generator. Also just released is a brand new CopyTemplate. CopyTemplates are templates you can customize…

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A Good Marketing Idea Done Wrong

If I have one vice, it’s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything).  Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew. To be honest, I was on the fence…

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