Direct Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!

For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…

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Direct Response Marketing: Personalize and Profit!

During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct…

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New Response Boosting Content Added to CopyDoodles Membership Site

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New Response Boosting Content Added to CopyDoodles Membership Site We’ve just released 20 fun new CopyComics, including 10 restaurant-themed specific comics on our membership site. CopyComics are copyright free comics for marketers and they may be customized via our CopyComic Generator. Also just released is a brand new CopyTemplate. CopyTemplates are templates you can customize…

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A Good Marketing Idea Done Wrong

If I have one vice, it’s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything).  Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew. To be honest, I was on the fence…

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