The Art of Designing Envelopes That Stand Out!

Marketers who send a lot of direct mail know there is an art and science to the design of the envelope.  If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in…

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Marketing with PURLs (part 3 of 3)

In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses.  In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types…

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Smart Ways to Use Tickets in Your Marketing

If you’re looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldn’t resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to…

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Promotion Ideas: Smart marketing examples you should study! (Part 2)

In my last article (https://mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and…

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3 Direct Marketing Resources You Should Know About

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.  I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…

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Recent Good Marketing Examples That Caught My Eye – Part 1

Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. There’s a lot of neat ideas and strategies you can use in your business, if you simply have your “marketing radar” on and are always looking for good marketing examples that are getting…

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Advertisement Ideas: Using pets to connect with your audience

One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturer’s Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert…

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