Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make…

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Handwriting & CopyDoodles Grab Attention!

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but…

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