Readability Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Direct Marketing Software: 5 CopyDoodles Techniques to Jazz Up Order Forms!

By Mike Capuzzi | April 6, 2011 |

Order forms, response forms, action forms, credit card authorization forms, and legal documents all generally look the same and can glaze over the reader’s eyes unless you do something to spice them up such as adding CopyDoodles direct marketing software graphics. In the next few paragraphs, I am going to cover some really simple tactics…

70 Must-Read Books For Business Owners & Entrepreneurs

By Mike Capuzzi | February 10, 2011 |

“A room without books is like a body without a soul.” – Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a huge library of her own and was constantly recommending and giving me books as a child. Over the years…

A Wise Lesson From Napoleon Hill

By Mike Capuzzi | May 17, 2010 |

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…