Writing Tip Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

3 Easy, Yet Effective, Strategies To Help Anyone Write Better Copy!

By Mike Capuzzi | October 12, 2011

Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don’t care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use…

Two Copywriting Tips for Smart Direct Response Marketers

By Mike Capuzzi | February 22, 2011 |

Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses…