It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit.

You may have heard these called “shock and awe” packages, but regardless of what you call them, they are powerful marketing assets for your business (as a matter of fact, back in 2012,  I wrote this article about shock and awe packages).  

A Book WOW! Kit is a carefully constructed mailer package that is designed for a specific type of recipient and get them to go, “WOW!” when they receive it.

In my own business, I have created versatile WOW! Kit that can be customized depending on who I am sending it to.

It all starts with our custom-printed box that is sized to perfectly fit the contents. Check out this 3D animation showing my box.

Here is an example of our WOW! Kit for Prospects:


Here is an example of our WOW! Kit for New Clients:


Here is an example of our WOW! Kit for V.I.P.'s


We customize the contents of the kit for the specific recipient and items we typically include are:

  • Handwritten card
  • Copies of my various shooks
  • Author card
  • Postcard “brochure”
  • Other fun items, including JournalBooks™, pens, t-shirts, etc.

For a limited time, I will send you an example of my WOW! Kit for you to check out—CLICK HERE TO GET ONE.

We create these types of WOW! Kits for our publishing clients and just finished one for Tom Foster of Foster Web Marketing. Check it out…


If you are interested in learning more about how we can build a WOW! Kit around your existing book or along with a new shook, click here to book a strategy call with me and if you want to grab a copy of my kit for your own analysis and study.

If you have created your own WOW! Kit (with or without a book), let me know in the comments below and feel free to post a photo of it to share with others!

About Mike Capuzzi

Mike is a publisher, author and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at


  1. Doc Carney on October 15, 2020 at 2:07 pm

    Mike I did a WOW Kit for Henry Evans about four years ago on his birthday at his event in San Diego and I have to tell you, if you were to call Henry up and ask him about my WOW Kit he’d tell you it was the best WOW Kit he ever received. It was huge, and it was massive. He loved it and was bragging about it for months. I’d be interested in one of your WOW Kits with the t-shirt. Why? To wear it and promote you. I love writing books and you are getting some of the best clients to tell a lot about why books are still important to people’s businesses.

    • Mike Capuzzi on October 15, 2020 at 2:34 pm

      Thanks Doc

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