Posts by Mike Capuzzi

In today’s book marketing and promotion landscape, nonfiction book authors have more opportunities than ever to connect with potential readers and expand their own sphere of influence. However, with so many channels and platforms to choose from, it’s challenging to determine which ones yield the best results, which is why I wanted to share a…

In this article, I want to share my personal insights for creating an effective lead magnet book using my short helpful book or shook™ template. I have been helping business owners, entrepreneurs, and corporate leaders publish books and ebooks since 2008 and over the past 16 years I have perfected the recipe for creating a…

Right from the start, I want you to know that my intended readers for this article are business owners, entrepreneurs, and corporate leaders who want to write and publish a business book that turns readers into customer, clients, members, students, etc. (For the sake of simplicity, from here on out, I will refer to the…

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, the Main Matter Content, and The Bridge Content. Today’s article wraps up this Short Business Book 101 mini course and focuses on a section of a short…

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, and the Main Matter Content. Today’s article focuses on a section of a short business book that I have developed and refined over the years and is…

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, and The Front Matter Content. This structure and flow I am sharing in this mini course is based on years of marketing and sales experience and the publishing of over 250…

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book and Effective Business Book Cover Design Tips. This article continues an in-depth look at my unique short helpful book (shook™) formula for creating effective short business books. In this article, I will take a deeper dive into…

Effective business book cover design and book design are critical and as the saying goes, “You never get a second chance to make a first impression.” This couldn’t be truer when it comes to your book cover. Your book cover is the first thing potential readers see, and it needs to grab their attention instantly.…