Courtney Luna, Carnivore in the Kitchen, and Secrets of the Carnivore Diet

Courtney Luna

Meet Courtney Luna, author of Carnivore in the Kitchen. Can eating only animal-based foods revolutionize your health, your energy, and your entire relationship with food? On this week’s Better Health Bookshelf, I’m featuring the book Carnivore in the Kitchen and its author, Courtney Luna During our conversation, Courtney shares her journey from 25 years of…

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Neurofeedback 101 by Michael Cohen

Michael Cohen and Mike Capuzzi

Meet Michael Cohen, author of Neurofeedback 101 What if the secret to sleeping better, feeling calmer, and thinking clearer wasn’t in a pill or a therapy session, but in training your brain—just like going to the gym? How would that change the way you approach your health? On this week’s Better Health Bookshelf, I’m featuring…

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Wellness 101: Simple Steps to Good Health by Gloria Treister

BHBS Gloria Treister featured 2

Meet Gloria Treister, author of Wellness 101 My guest this week is Gloria Treister who is 73 and looks and feels years younger. She is the author of the featured book, Wellness 101: Simple Steps to Good Health. Gloria isn’t just an author—she’s a 44-year veteran in healthcare, a wellness advocate, and someone who’s dedicated…

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Strong On! by Pat Flynn

Pat Flynn and Mike Capuzzi

Meet Pat Flynn, author of Strong On! Have you ever wondered how you can get strong and fit without spending hours in the gym or using lots of fancy equipment? On this week’s Better Health Bookshelf, I’m featuring the NEW book Strong On! by Pat Flynn. Pat is a fitness expert, a sought-after coach, and…

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PodMatch: The Ultimate Tool for Nonfiction Authors to Reach New Readers

PodMatch logo

In today’s book marketing and promotion landscape, nonfiction book authors have more opportunities than ever to connect with potential readers and expand their own sphere of influence. However, with so many channels and platforms to choose from, it’s challenging to determine which ones yield the best results, which is why I wanted to share a…

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10 Reasons Why a “Shook” Is the Perfect Lead Magnet Book

Lead Magnet Book

In this article, I want to share my personal insights for creating an effective lead magnet book using my short helpful book or shook™ template. I have been helping business owners, entrepreneurs, and corporate leaders publish books and ebooks since 2008 and over the past 16 years I have perfected the recipe for creating a…

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How to Write a Business Book to Boost Leads & Sales

How to Write a Business Book Featured

Right from the start, I want you to know that my intended readers for this article are business owners, entrepreneurs, and corporate leaders who want to write and publish a business book that turns readers into customer, clients, members, students, etc. (For the sake of simplicity, from here on out, I will refer to the…

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Short Business Book 101: The Back Matter Content

Short business book Back Matter Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, the Main Matter Content, and The Bridge Content. Today’s article wraps up this Short Business Book 101 mini course and focuses on a section of a short…

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Short Business Book 101: The Bridge Content

Short business book 101: The Bridge Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, and the Main Matter Content. Today’s article focuses on a section of a short business book that I have developed and refined over the years and is…

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