Posts by Mike Capuzzi
Your Short Book: The Main Matter Section
Over the past few weeks, I have been sharing my personal suggestions and recommendations for putting together the content for your own short, helpful book (a shook). The structure and flow I am sharing is based on years of marketing and sales experience and the publishing of over 250 short, helpful books for myself and…
Read MoreCreating Raving Referrals: Unleashing the Power of Referral Partnerships (with Brandon Barnum)
On this episode of The Author Factor Podcast titled, Creating Raving Referrals: Unleashing the Power of Referral Partnerships, I am joined by author, CEO, and referral marketing expert, Brandon Barnum. Brandon is the author of the book, Raving Referrals, and during our conversation, I was constantly amazed at all the smart things Brandon is doing…
Read MoreWhat Should Go in the Front Matter Section in a Short, Helpful Book
In a previous article, I outlined the 5 Essential Sections of a Short, Helpful Book (a shook™). I thought it would be valuable if I went a bit deeper on a few of these sections and give specific tips and examples for the most critical parts and chapters in each section, starting with the Front…
Read MoreFinding Purpose After Service: Mentoring Veterans and Sharing Wisdom Through Writing (with Rich LaMonica)
On this episode of The Author Factor Podcast titled, Finding Purpose After Service: Mentoring Veterans and Sharing Wisdom Through Writing , I am joined by author, U.S. Army veteran, and podcast host, Rich LaMonica. Rich’s background is one that’s shaped by hard work and determination. After initially feeling unfulfilled in college, Rich joined the army…
Read MoreThe 5 Essential Sections In a Short, Helpful Book
If you have read any of my short, helpful books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of book for most business owners and corporate leaders to publish—the shook™. A shook is a short, helpful book that uses a foundation of proven…
Read MoreAvoiding Strategic Blunders in Author Websites (with Pauline Wiles)
On this episode of The Author Factor Podcast title, Avoiding Strategic Blunders in Author Websites, I am joined by author website expert, Pauline Wiles, who brought valuable insights on using books to grow a business and how to create an effective author website. Here are some of the key takeaways from this episode: Incorporating books…
Read MoreWhy a Short Book Is an Ideal Choice for First Time Authors
If you’ve been on the fence about publishing your first nonfiction book, it’s natural to feel overwhelmed by the thought of all that goes into brainstorming, writing, and publishing it. I can remember my own feelings and discouragement back in 2007 when I never thought I could publish a book, and here I am 16…
Read MoreThe Art of Storytelling and Storyselling (with Roy Furr)
On this episode of The Author Factor Podcast titled, The Art of Storytelling and Storyselling, I am joined by copywriter, Roy Furr. During our discussion, Roy shared some of his key insights, which I believe offer valuable takeaways for all aspiring writers, publishers, and marketers looking to make their mark. Here are some of the…
Read MoreBreaking Through Mental Barriers for Success (with Bryon Morrison)
On this episode of The Author Factor Podcast I am joined by author and high-performance coach Byron Morrison about his book Maybe You Should Give Up: 7 Ways to Get Out of Your Own Way and Take Control of Your Life and the journey he went through to get it published. Morrison shares how he helps…
Read MoreBranding Secrets from Women Entrepreneurs: Lessons from History and Today (with Kim Rozdeba)
As an author and branding expert, I’ve seen firsthand the power a well-crafted book can have on a business’s success. That’s why I was excited to speak with Kim Derek Rozdeba on The Author Factor Podcast about his book, Branding Queens. Kim’s book explores the stories of 20 remarkable women who built global brand dynasties,…
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