Posts by Mike Capuzzi

NO business is immune to it and I guarantee everybody reading these words is guilty of either inadequate, or worse, no follow-up marketing. Like a leaky bucket, poor follow-up marketing is draining your business of additional sales, profits and customer goodwill. Over the years I’ve consulted with hundreds of business owners and every single one…

Being on the lookout (e.g. having your marketing radar always set to ON) for smart marketing you can modify and use in your own business is a worthy use of your time and attention.   If you’ve been reading my article posts over these past several years, you know I am constantly advising business owners to…

I cannot help myself, but I love talking to entrepreneurs and business owners. It tends to drive my kids nuts, especially when we’re at a new restaurant or store, but I cannot help myself. I find these conversations quite interesting and as you would expect from me, I usually start to asking the owner various…

In the past, I’ve shown several advertisements for the Jitterbug cell phone because their ads typically follow good direct response marketing laws and design techniques and this recent ad is no different. This ad in particular, does two very smart things, which both represent powerful strategies for you and your business and rather than just…

I will make a professional disclaimer right from the start – critiquing 99% of the direct mail that lands on my desk is like fishing out of a barrel – there’s really no challenge to it, because most of the direct mail being sent is so bad. So the purpose of this article is not…

I’m pleased to announce the addition of an exclusive Dan Kennedy newsletter, that is near and dear to my marketing heart, to the already impressive list of member benefits for my brand new High Impact Marketing Club! The newsletter is one I have been a subscriber to since 2009 and it’s Dan Kennedy’s LOOK OVER…

The other night on NBC’s Celebrity Apprentice, Donald Trump assigned a task to the contestants to “develop a viral video” for the 83 year old Chock full o’ Nuts coffee company. As soon as I heard the task, I said to my wife “That’s a ridiculous assignment” and then, much to her viewing dismay, I…

While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after. Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their…

By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets. I’ve been using and prescribing the use…