Posts by Mike Capuzzi

The simple, eye-catching book promotion postcard can be an effective media strategy to promote a book or special report you’ve written easily and cost-effectively. Many business owners have either written a book or special report and fail to use direct mail to promote it and depending on your target audience, a postcard could be a…

I love easy and effective marketing ideas and in this article I want to share one that has worked for me (and others) over the years and is a super-simple way to get attention easily and without a lot of expense. It’s the yellow printable sticky note which you can print in your office on…

As a marketer of your business, I am sure you’ve heard about the importance of aligning your product benefits to your ideal target customer. Your goal is to address his or her specific wants and needs and show how your product can fix their pains. A great adage and reminder for all of us is…

I recently attended a conference in Orlando where one of the keynote speakers was from the Disney Institute.   Part of his presentation was about the reasons why Disney was so successful and then he popped up the following slide. In case you cannot read it, it says, “Disney’s consistent business results are driven by overmanaging…

Every so often in life you get a chance to meet somebody who has profound wisdom and life insights – not the kind of pseudo-stuff you see all over the Internet and at various events, but true, real-world, been-there, done- that wisdom and experience. One such person is a remarkable gentleman, author and business consultant…

If you ever wanted a great example of how to design a full page advertorial-style advertisement, the example I am showing in this article should be at the top of your list. For those not familiar with advertorials, they are an “old school” strategy to make an advertisement not look like an advertisement and more…

The past month has been a blur with attendance and exhibiting at several events for Infotail (the marketing and sales automation company I co-founded in late 2014). In preparation for these events, I created a number of unique and powerful marketing pieces which I plan to share with you over the coming weeks. I shared…

An Ode to David Ogilvy & Marketing Contest If you’ve read any of my past online articles or newsletter issues, you know I am a fan of the classic copywriters and ad-men of the 20th century. Gentlemen like John Caples, Vic Schwab, Eugene Schwartz and David Ogilvy, which is why when I needed inspiration for…

For the bricks and mortar business owner who relies on customers (or clients/students/patients) to walk through his or her business front door to buy products or services, properly designed follow-up marketing techniques and campaigns are critically important for these important reasons: They differentiate your business from your competition. They delight prospects and customers. When automated,…

I recently finished an interesting book and wanted to pass it along to other business owners as a suggested read. The book is titled “Grinding It Out: The Making of McDonald’s” and it’s the autobiography of Ray Kroc, the entrepreneurial legend who brought McDonald’s to the world. Published in 1977, seven years before Ray died,…