Posts by Mike Capuzzi

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever wish the days to go faster.  Cherish the time when your kids are beautifully innocent. As a father…

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event, I always try to keep my marketing radar on for new opportunities, ideas and ah-ha’s. Recently I learned something new…

In today’s advertising and marketing world, it seems most advertisers and marketers have fallen under the spell that nobody reads copy and anything longer than a Tweet. If you study advertising from the mid-20th century you would immediately see that copywriters back then relied heavily on what I call the power of information-first advertising and…

In my last article, I introduced the reader to Joe McNeill of Bob Davidson Ford in Baltimore and how a simple postcard they send out every month is generating over $500,000 in gross sales per year. Part of wanted I wanted to point out with that article was showing you how sometimes marketing that “isn’t…

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled the benefits of simplicity throughout history, and one of my constant nuggets of advice when working with clients is that…

If you’ve been a reader of my marketing training content for any length of time, you know I am a big fan of using cartoons and comics in both online and offline marketing.  Several years ago, I even created a training course showing business owners how to use cartoons and comics effectively to get attention…

I love it when I see local businesses doing extraordinary marketing and coming up with BIG IDEAS on ways to promote their business.  Over the weekend, I came across a full page advertisement from a local Italian restaurant I go to from time to time that I thought was worth sharing for several reasons, including…

Last week I spent three days in Cleveland at Dan Kennedy’s Mind-Hijacking seminar, and as is typical with Dan’s mid-year events, I came home with more than I left with. A lot more. This was definitely an advanced Kennedy training that went very deep on psychology-based persuasion and sales influence. And it was definitely not…

In the April 29 issue of the New York Times was an article entitled “Read This Story Without Distraction (Can You?).  You can read it here: http://nyti.ms/26A2S92 The premise of the article was about the lack of ability for many people to focus on one, singular thing, and how the much-heralded ability to multi-task can…