Posts by Mike Capuzzi
Going to 2016 GKIC SuperConference?
Later this week, on Friday, April 29, 2016, I have the privilege of speaking at the 2016 GKIC SuperConference. Â This is the second time I have appeared on the GKIC SuperConference stage in the past six years, and I want to invite you to attend a special presentation I put together just for this event.…
Read MoreA Thick, Juicy Marketing Gift Idea
If you’re looking for an easy-to-manage, high-value and high impact gift idea for your business, you should definitely check out Omaha Steak’s Corporate Gift and Incentive Program, and specifically the “Omaha Collection.”  I came across this program late last year and have nothing but positive comments both from myself as the administrator and from the…
Read MoreWarning: XXX Marketing Idea Enclosed
I want to preface this article by stating I am dead serious with what I am about to share and have zero intention of offending anybody. If you become squeamish or immediately want to opt off my email list, I want to challenge you to take a deep breath and turn your marketing radar onto…
Read MoreCopyDoodles Training 2016 Now Available
Limited-Time Offer! Live CopyDoodles Training with CopyDoodles Inventor, Mike Capuzzi For the first time since 2011, I am doing an in-depth CopyDoodles training perfect for both the CopyDoodles “newbie” and experienced user. It’s called Better Results Made Simple: The Ultimate Guide to Mastering CopyDoodles in 3 Hours or Less! and I’ll be showing you all…
Read MoreThe Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreThe Power of Your One Sentence
Consider these examples of a powerful one sentence. That’s one small step for [a] man, one giant leap for mankind. – Neil Armstrong If a man has not discovered something that he will die for, he isn’t fit to live. – Martin Luther King, Jr. CopyDoodles create great copywriting results, without having to be a great…
Read MoreThe Timing of Your Marketing Matters
I’m sure you’ve heard the saying, “the only difference between salad and garbage is timing.” If you take a moment to think about it as it relates to the timing of your marketing efforts, it illustrates a fairly obvious picture. Much like how a crispy, fresh salad will turn into wilted, soggy compost material, the…
Read MoreA Copywriting Idea from 1928
I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode of searching around you for marketing ideas you can use in your business, there’s a high probability you can leverage…
Read MoreHow the Blizzard of 2016 Can Improve Your Marketing
Here on the East Coast, we were hit with “The Blizzard of 2016.” Where I live, 27 inches of snow fell on Saturday. Of course if you live in the U.S. you already know this and you already know the “top of mind” attention this wintry weather is generating. Interestingly enough, there is a valuable…
Read MoreToo Smart for Your Own Good?
Over the past few weeks I’ve seen several occurrences of something all business owners need to be aware, especially if they’re doing it. Chances are you’ve seen the same type of behavior and quite possibly have done it yourself. Done daily, it will severely limit the number of friends you have. Done once-in-awhile as a…
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