Posts by Mike Capuzzi

In the past, I’ve shown several advertisements for the Jitterbug cell phone because their ads typically follow good direct response marketing laws and design techniques and this recent ad is no different. This ad in particular, does two very smart things, which both represent powerful strategies for you and your business and rather than just…

I will make a professional disclaimer right from the start – critiquing 99% of the direct mail that lands on my desk is like fishing out of a barrel – there’s really no challenge to it, because most of the direct mail being sent is so bad. So the purpose of this article is not…

I’m pleased to announce the addition of an exclusive Dan Kennedy newsletter, that is near and dear to my marketing heart, to the already impressive list of member benefits for my brand new High Impact Marketing Club! The newsletter is one I have been a subscriber to since 2009 and it’s Dan Kennedy’s LOOK OVER…

The other night on NBC’s Celebrity Apprentice, Donald Trump assigned a task to the contestants to “develop a viral video” for the 83 year old Chock full o’ Nuts coffee company. As soon as I heard the task, I said to my wife “That’s a ridiculous assignment” and then, much to her viewing dismay, I…

While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after. Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their…

By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets. Here is one I am currently using…

Last week I hosted one of my regular mastermind meetings for my Private Client Group and a fair amount of time was spent discussing how to differentiate your business and the importance of having a Unique Selling Proposition (U.S.P.). I am not going to spend time today discussing the importance of having a U.S.P. because…

The other night I hosted a private “ask Mike your most pressing marketing questions” webinar for my High Impact Marketing members and one of my members, Tim Murphy of Murphy Industrial Products asked a rather interesting question: “Mike, can you tell us what concepts are on your mind right now, that have you the most…

I had an interesting recent call with one of my Private Client Group members who asked for my input on how he should proceed with a specific marketing campaign. One to a very small, but very influential audience. I think my answer may have surprised him a bit. I told him he needed to write…

Are you stressed out trying to come up with your next effective marketing idea? If so, I have a powerful idea and one you may have not seen used before. I call it my stress card marketing letter and it’s adaptable for any type of business – including yours! Now before I share the details,…