Posts by Mike Capuzzi

I want to thank everybody who took the time to post their suggestions as to what they thought was the “fundamental flaw” in Ron Sheetz’s response form.  In case you missed this article, you can check it here: https://mikecapuzzi.com/fundamental-flaw-contest-1/ It’s refreshing to see so many smart marketers reading my articles.  There was a lot of…

I’m going to state from the very beginning the person, whose marketing materials I’m reviewing in this article, is a very smart and astute business owner and this particular marketing piece is almost perfect. Almost… And within that “almost” is a quick and important marketing reminder for anybody willing to invest 90 seconds and keep…

When you are in a class of one, there is only one choice for a particular product or service… YOU and YOUR BUSINESS! To reach this enviable position requires focused work and smart marketing.  It also requires you to do a lot of little things right and in this article, I’m focusing on a “little…

On this episode of SMART Ideas TV, Mike dives into the power of “shock and awe packages” and how they can position your product or service in a class of one.  See how you can use them for lead generation or when a new customer buys from you.

It was one of those “head-slapper” emails, where after shaking my head, I made a mental note to “file it for later use to use as a marketing lesson.”  I’m not picking on the sender (who will remain anonymous), but his email (and frank honesty) is a timely reminder and quite possibly a good kick…

Much like a welcome mat greets visitors to your home, all business owners should have in place something I call “welcome mat marketing” for new customers, clients and patients (for the sake of this article, I am going to lump them all together as “customers”). I cannot think of a single business owner that could…

THE SEXLESS MARRIAGE. I have to admit… it caught my eye.  Not for any personal relevancy mind you, but because of the marketing beauty of it.  Three short, simple and provocative words that get instant attention.  From a marketing perspective, there’s a lot to learn from this short statement. As a matter of fact, I…

After more than eight months of hard work, countless conversations with existing members and the development of new content, I’m pleased to announce the opening of the completely rebuilt CopyDoodles Access Club! The CopyDoodles Access Club is the world’s premier site for hand-drawn graphics and doodles for marketing, advertising and promotions.   First released in 2007,…

Last week, I had the privilege of being one of a handful of guest experts at Dan Kennedy’s Mailbox-Millions seminar, where close to 300 business owners gathered to discover ways to improve their direct mail results.  This was the third time Dan has asked me to speak at one of his small, boutique seminars and…