Posts by Mike Capuzzi
How to Inform, Teach and Sell with PowerPoint Style Videos
No doubt you’re familiar with and have seen examples of PowerPoint-style videos on the web (if you’re a Mac user, substitute Keynote for PowerPoint). Even though they are often referred to as “video sales letters,” I believe this description is limiting, since there is so much more you can do with these types of videos.…
Read MoreGet Attention with Advertorials
“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look, and read.”  – David Ogilvy I always appreciate the business owner who “gets it” when it comes to marketing. Especially a local business owner, who’s in the game every…
Read MoreLess Can Be More – A Simple Marketing Reminder
A few weeks back I got off my duff and scheduled a date night with my wife Becky (for some reading this alone might be a valuable reminder). I arranged for our kids to spend some time with their grandparents and made a reservation at a local restaurant we had been wanting to try. Amani’s…
Read More28 Types of Pictures for Effective Marketing and Advertising
In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales. The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give…
Read MoreMike Capuzzi’s April 2013 SMART Ideas Issue Preview
The April 2013 issue of the SMART Ideas newsletter is available for all subscribers to access (print editions are being mailed next week). Before I show what’s included in this issue of SMART Ideas, I want to give a shout out to SMART Ideas subscriber, Edwin Soler. Edwin helps organizations translate their marketing into Spanish…
Read More3 Unique Ways to Get Attention with Photos
Marketing with photographs is an excellent way for business owners and entrepreneurs to create marketing that stands out and gets attention. Photos in marketing have been around since the early 20th century and some of the greatest names in advertising have created world-famous campaigns built around photos. Ogilvy’s Rolls Royce ad, Bernbach’s VW ads, Absolut…
Read MoreThe Art of Designing Envelopes That Stand Out!
Marketers who send a lot of direct mail know there is an art and science to the design of the envelope. If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in…
Read MoreMarketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses.  In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreMarketing with PURLs (part 2 of 3)
In part 1 of this series (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. PURL marketing allows you to create personalized marketing for direct mail and email campaigns and I cannot imagine any type of business owner not being able to add PURLs…
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