Posts by Mike Capuzzi

My friend Bill, who is an SEO consultant, emailed me over the weekend after he received my first email about a Google+ Local training webinar I’m hosting on October 30. He was trying to be a wise-guy when he asked me, “Since when are you a Google+ Local marketing expert? LOL.” In typical Philly-fashion, my…

If you have not yet seen Part 1 of this article, please check out: https://mikecapuzzi.com/disney-does-doodles/ I want to thank everybody who took the time to study and come up with what they thought the fundamental flaw was.  There were several good and suitable answers to specific marketing flaws in the Disney piece, but the one…

Got a neat little multi-panel self-mailer in the mail the other day from Disney, but what really caught my eye was their use of doodles and handwriting in the piece. A few of them looked so similar to CopyDoodles®, I actually checked to see if they some of our hand-drawn doodles (they weren’t, but it’s…

During a recent mastermind meeting, one of my members, Karen Campbell (http://www.campbellscotties.com), shared the idea of using the Mayan calendar end as a potential marketing idea for business owners. As you probably have heard, the Mayan calendar ends on December 21, 2012. What “ends” means is debatable and regardless of the actual specifics (and whether…

“Rudeness is the weak man’s imitation of strength.” – Eric Hoffer, social writer and philosopher Is it me or does it seem people, in general, are becoming ruder and more ill-mannered than ever before?  And I’m not referring to strangers on the highway or at a ball-game. I’m talking about customers and prospects and business…

I want to thank everybody who took the time to post their suggestions as to what they thought was the “fundamental flaw” in Ron Sheetz’s response form.  In case you missed this article, you can check it here: https://mikecapuzzi.com/fundamental-flaw-contest-1/ It’s refreshing to see so many smart marketers reading my articles.  There was a lot of…

I’m going to state from the very beginning the person, whose marketing materials I’m reviewing in this article, is a very smart and astute business owner and this particular marketing piece is almost perfect. Almost… And within that “almost” is a quick and important marketing reminder for anybody willing to invest 90 seconds and keep…

When you are in a class of one, there is only one choice for a particular product or service… YOU and YOUR BUSINESS! To reach this enviable position requires focused work and smart marketing.  It also requires you to do a lot of little things right and in this article, I’m focusing on a “little…

On this episode of SMART Ideas TV, Mike dives into the power of “shock and awe packages” and how they can position your product or service in a class of one.  See how you can use them for lead generation or when a new customer buys from you.

It was one of those “head-slapper” emails, where after shaking my head, I made a mental note to “file it for later use to use as a marketing lesson.”  I’m not picking on the sender (who will remain anonymous), but his email (and frank honesty) is a timely reminder and quite possibly a good kick…