Posts by Mike Capuzzi
1930s Advertisement Examples: Can You Pick the Winner? (part 2 – the answers)
I want to thank everybody for participating in the advertisement examples contest I described on my recent episode of CopyDoodles TV. What follows below is my analysis into the results of each of the six split tests done on advertisement examples I mentioned on CopyDoodles TV. Of course, the real reasons why people respond to…
Read MoreThink You’re Our Next Marketing Super Star? Pick the winner – we dare you! [CDTV: Episode 21]
Ready… set… WATCH and WIN! In this week’s episode of CopyDoodles TV if you’re fast enough and you know your marketing well enough, you could win some awesome prizes! Mike is going to show several marketing examples of the past and if you can tell which one had a better response then you’re in!
Read More3 TV shows for entrepreneurs! [3in3: Episode 18]
In this week’s episode of 3 in 3, I’m going to switch it up a bit and broadcast from a different studio set, as I will be giving you 3 TV shows that every entrepreneur should check out! Even if you don’t watch a lot of TV, you’re going to want to watch these shows!
Read MoreSuccessful, effective marketing has impact!
Successful, effective marketing has impact! The late Gary Halbert said that “Successful marketing is about impact.” You can have effective marketing that makes an impact by using strong, emotion-driven copy. Or you can add impact to create effective marketing with a powerful, irresistible offer. With effective marketing you can even have visual impact with a…
Read MoreHow to Create Your Own "Passport To Profits" [CDTV: Episode 20]
In this episode of CopyDoodles TV, check out a fun, attention-grabbing marketing piece Mike created! this marketing piece is sure to grab the attention of your readers in an instant! Plus, what better time to send it out than summer when everyone is traveling and taking vacations? (That’s just a little hint on what this…
Read MoreGive Your Bullets the Stopping Power of a .44 Magnum [CDTV Classic: Episode 19]
In this episode, Mike Capuzzi is going to show you how to create eye-grabbing attention stoppers in the middle of your copy! It’s all about the power of bullet lists and what you can do to dress up your bullet lists to ensure they stand out!
Read MoreA Classic Book on Copy Writing You Must Read & More! [3in3: Episode 17]
In this episode Mike will show you a classic copy writing book that you are missing out on if you don’t have this in your library, a short, poignant story from this book, and a brand new course he just released on how to create the P.E.R.F.E.C.T. webinar! How to Write a Good Advertisement by…
Read MoreMore Recent Direct Marketing Examples That Caught My Eye – Part 2
Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that…
Read MoreThe Curse of the Naked Sales Letter [CDTV Classic: Episode 18]
Are you sending naked sales letters? Do you know what a naked sales letter is? From this Classic May 2008 episode of CopyDoodles TV, check out this episode to find out how to “dress up” your sales letters, websites, menus, you name it!
Read MoreRecent Good Marketing Examples That Caught My Eye – Part 1
Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. There’s a lot of neat ideas and strategies you can use in your business, if you simply have your “marketing radar” on and are always looking for good marketing examples that are getting…
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