Two Copywriting Tips for Smart Direct Response Marketers

kathee

Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses…

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70 Must-Read Books For Business Owners & Entrepreneurs

ultimate-sales-letter

“A room without books is like a body without a soul.” – Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a huge library of her own and was constantly recommending and giving me books as a child. Over the years…

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Must-read Books for Entrepreneurs! [3in3: Episode 8]

3-in-3-8

On this week’s episode of Mike Capuzzi’s 3 in 3, Mike will share three books he highly recommends you check out:   – Magic Words That Bring You Riches – Ted Nicholas – How to Turn Words Into Money -Ted Nicholas – The War of Art – Steven Pressfield   Stay tuned until the end…

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How to Get More Business From Your Business Card Layouts!

obrien

It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing…

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Is Your Copywriting & Direct Marketing Readable?

copywriting-readable

When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the…

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