Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

I’m getting old and as I approach my next birthday, I’m noticing a few changes… I definitely feel more of a draft when I don’t wear a hat on cold winter’s day. Waking up in the morning is typically accompanied by more creakiness than I remember. And when did everything start being printed so small? If you’re under 40 and…

For business owners looking to create high impact marketing and high impact copywriting, so their product or service stands out, one of the greatest challenges is to make otherwise mundane features and benefits, sound fun, new and exciting. This is why top marketing copywriters get paid so well.  It’s not easy taking something ordinary and wrapping it with high impact…

I had a disturbing conversation the other day.  It was with a friend who is also a bricks and mortar business owner and after years of preaching the gospel of marketing to him, I’ve come to realize he likes “thinking inside the box” when it comes to marketing his business. So as I pulled up to the restaurant, I promised…

With the recent release of my Subscription Newsletter Success Blueprints home-study course, which shows entrepreneurs how to publish a paid subscription newsletter, I’ve received a few interesting emails. One in particular was asking why I created this course, when there were so many other resources available that covered publishing customer newsletters. My short answer back was “A free customer newsletter,…

If you’ve read any of my previous articles, read my books or seen any of my webinars, you know I constantly preach the critical importance of knowing “who’s your who.”  There are a number of reasons why knowing who your who is important and one particular reason is the notion of what I call “thoughtful target marketing.” I’m sure you’ve…

After months of research and content development, I’m pleased to announce the availability of my seven personal blueprints to successfully publish a paid newsletter in my brand new Subscription Newsletter Success Blueprints course. Publishing a paid subscription newsletter can be one of the smartest and most profitable things you can do and done right, your newsletter can make you rich…

Given the time of year we’re entering, I thought it would be helpful to offer some sage advice for all business owners and entrepreneurs.  Between the holiday season, wrapping up end of year tasks and preparing for 2014, the next six weeks will be hectic and frenetic. Like many of the articles I write for this blog, I am writing…

This is a marketing alert about the new domains coming soon and offering smart marketers unique new ways to get their message on the Internet. For some time, the Internet Corporation for Assigned Names and Numbers (ICANN) has been preparing to introduce a whole new range of generic top level domains and if you’re like me, this like being a…

In my last article, I posed the challenge for readers to improve this advertisement from Philadelphia furniture-retailer, Oskar Huber furniture.  I want to thank all the thoughtful response and input readers sent and congratulations to Tim Turner and Edwin Soler for winning a copy of Mustard Seeds, Shovels and Mountains from the late, great Jim Straw. By the way, I…

One quick and easy way to hone your own marketing skills is to review other’s marketing and advertisement materials with the intent of trying to improve them so they follow the direct marketing strategies we all know and love. Since often times we cannot see the glaring mistakes and areas for improvement in our own marketing because we’re too close…

It seems like every marketer, business owner and entrepreneur I know uses Adobe PDF files in their business – in some form or fashion.  Whether it’s an ebook, special report, product bonuses or even a digital newsletter, millions of PDF files are generated each day and posted on web sites around the world. But did you know that if you…

Have you seen or heard about “Naked and Afraid” – the reality show on Discovery Channel? I’m not a big reality TV show fan, but this one is rather interesting and its premise is simple. Two strangers, a man and woman, are plunked down in the middle of nowhere (e.g. deserted island, the jungle, African plains, etc.) with nothing other…