Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi
Mike Capuzzi's Small Business Marketing Tips
For over a decade, I have compiled a comprehensive collection of small business marketing tips designed to help business owners thrive in competitive markets. This extensive collection contains hundreds of actionable strategies, innovative ideas, and practical advice tailored specifically for small businesses.
Whether you’re looking to attract more customers, increase your online presence, or refine your marketing tactics, my collection of small business marketing tips has you covered. These tips draw from years of hands-on experience and success in the field, providing you with proven methods to enhance your marketing efforts. From leveraging social media and email marketing to optimizing your website and crafting compelling content, each tip is designed to be practical and easy to implement.
By exploring these tips, you can gain fresh perspectives and innovative solutions to common marketing challenges. The insights you’ll uncover can help you make informed decisions, maximize your marketing budget, and achieve sustainable growth. Let these tried-and-true small business marketing tips you towards achieving your business goals and building a stronger, more resilient brand.
Less Can Be More – A Simple Marketing Reminder
A few weeks back I got off my duff and scheduled a date night with my wife Becky (for some reading this alone might be a valuable reminder). I arranged for our kids to spend some time with their grandparents and made a reservation at a local restaurant we had been wanting to try. Amani’s is a locally-owned restaurant that…
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28 Types of Pictures for Effective Marketing and Advertising
In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales. The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give you 28 ways you can…
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Mike Capuzzi’s April 2013 SMART Ideas Issue Preview
The April 2013 issue of the SMART Ideas newsletter is available for all subscribers to access (print editions are being mailed next week). Before I show what’s included in this issue of SMART Ideas, I want to give a shout out to SMART Ideas subscriber, Edwin Soler. Edwin helps organizations translate their marketing into Spanish and send me this example…
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3 Unique Ways to Get Attention with Photos
Marketing with photographs is an excellent way for business owners and entrepreneurs to create marketing that stands out and gets attention. Photos in marketing have been around since the early 20th century and some of the greatest names in advertising have created world-famous campaigns built around photos. Ogilvy’s Rolls Royce ad, Bernbach’s VW ads, Absolut Vodka’s ads are a few…
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The Art of Designing Envelopes That Stand Out!
Marketers who send a lot of direct mail know there is an art and science to the design of the envelope. If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in profitable increases in response. If…
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Marketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types of marketing campaigns that can…
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Super Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked to be a record-breaking comeback).…
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Marketing with PURLs (part 2 of 3)
In part 1 of this series (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. PURL marketing allows you to create personalized marketing for direct mail and email campaigns and I cannot imagine any type of business owner not being able to add PURLs to their marketing toolkit. In…
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Marketing with PURLs (part 1 of 3)
No business owner or entrepreneur can stand on the sideline when it comes to the topic of getting the attention of their customers, clients, patients and target prospects. Every single business owner reading this is in the same boat. We’re all fighting for mind-share and attention and if you’re failing to create marketing and promotional campaigns that are relevant and…
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Is the Customer Always Right?
We’re all familiar with the old maxim, “The customer is always right.” As business owners it’s been drilled into our heads since the first day we started our business. If you research it, you’ll see it attributed to the founder of England’s Selfridge Department Stores, Harry Gordon Selfridge way back in 1909. On face value, the statement appears to be…
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3 Copy Cosmetic Commandments to Not Break in 2013
It always saddens me a bit when I see otherwise smart marketers neglect a fundamental marketing truth. If your advertising, marketing promotions and content is physically difficult to read, it won’t get read. In this day and age of staring at smart phones and computer screens all day, a large percentage of the population need some sort of vision correction…
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The Greatest Thing in Life
I originally posted this years ago and thought it was a nice reminder for all of us given the time of year. Merry Christmas and best wishes for a safe and prosperous new year! Mike By Orison Swett Marden (from the December 1926 issue of Success Magazine) If I were asked to express in a single word that, which…
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