Cigar Of The Month Club Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Successful, effective marketing has impact!

By Mike Capuzzi | July 6, 2011 |

Successful, effective marketing has impact! The late Gary Halbert said that “Successful marketing is about impact.” You can have effective marketing that makes an impact by using strong, emotion-driven copy. Or you can add impact to create effective marketing with a powerful, irresistible offer. With effective marketing you can even have visual impact with a…

More Recent Direct Marketing Examples That Caught My Eye – Part 2

By Mike Capuzzi | June 15, 2011

Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that…