Conversion Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Direct Mail Example: Does Your Marketing Cross the Goal Line?

By Mike Capuzzi | October 20, 2015 |

I don’t know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lesson… if you know what to look for. Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…

Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

By Mike Capuzzi | April 1, 2010 |

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their…