Posts by Mike Capuzzi

In today’s advertising and marketing world, it seems most advertisers and marketers have fallen under the spell that nobody reads copy and anything longer than a Tweet. If you study advertising from the mid-20th century you would immediately see that copywriters back then relied heavily on what I call the power of information-first advertising and…

In my last article, I introduced the reader to Joe McNeill of Bob Davidson Ford in Baltimore and how a simple postcard they send out every month is generating over $500,000 in gross sales per year. Part of wanted I wanted to point out with that article was showing you how sometimes marketing that “isn’t…

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled the benefits of simplicity throughout history, and one of my constant nuggets of advice when working with clients is that…

If you’ve been a reader of my marketing training content for any length of time, you know I am a big fan of using cartoons and comics in both online and offline marketing.  Several years ago, I even created a training course showing business owners how to use cartoons and comics effectively to get attention…

I love it when I see local businesses doing extraordinary marketing and coming up with BIG IDEAS on ways to promote their business.  Over the weekend, I came across a full page advertisement from a local Italian restaurant I go to from time to time that I thought was worth sharing for several reasons, including…

Last week I spent three days in Cleveland at Dan Kennedy’s Mind-Hijacking seminar, and as is typical with Dan’s mid-year events, I came home with more than I left with. A lot more. This was definitely an advanced Kennedy training that went very deep on psychology-based persuasion and sales influence. And it was definitely not…

In the April 29 issue of the New York Times was an article entitled “Read This Story Without Distraction (Can You?).  You can read it here: http://nyti.ms/26A2S92 The premise of the article was about the lack of ability for many people to focus on one, singular thing, and how the much-heralded ability to multi-task can…

Later this week, on Friday, April 29, 2016, I have the privilege of speaking at the 2016 GKIC SuperConference.  This is the second time I have appeared on the GKIC SuperConference stage in the past six years, and I want to invite you to attend a special presentation I put together just for this event.…

If you’re looking for an easy-to-manage, high-value and high impact gift idea for your business, you should definitely check out Omaha Steak’s Corporate Gift and Incentive Program, and specifically the “Omaha Collection.”  I came across this program late last year and have nothing but positive comments both from myself as the administrator and from the…