Posts by Mike Capuzzi

The May 2014 High Impact Marketing Report (my print and digital subscription newsletter) is now available to all High Impact Marketing Club Members. This month’s issue is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and…

I am on a mission to help bricks and mortar business owners around the world create better, more profitable marketing, which is why I wrote the High Impact Marketing Manifesto and created the High Impact Marketing Club.In the Manifesto, I outline four fundamental cornerstones to developing High Impact Marketing for your business.  In this article,…

It’s a classic line from the original Godfather movie (first released in 1972), uttered by the character Peter Clemenza to fellow thug Rocco who just executed a co-worker in a parked car.  Clemenza was instructing Rocco to get out of the car, leave the murder weapon behind and grab the tasty Italian dessert he brought…

This month, I released the High Impact Marketing Manifesto to help business owners around the world create more profitable, authentic and integrity-based marketing.  The Manifesto is a collection of unconventional, yet time-tested and proven strategies for “real world business owners.”  I define these types of business owners as bricks and mortar business owners, professional practice…

When marketing your business, it’s often a smart strategy to place “marketing hurdles” in your campaigns to slow people down in order to do something which measures their interest level in what you have to offer. A classic example is a web-based squeeze page where you ask somebody for their contact info before presenting the…

Recently, I was in need of some copywriting inspiration and whenever that happens one of the places I turn to is my library of classic marketing and business books.  For years, I’ve collected first edition and classic marketing and business books and some of my most coveted books were written by the legendary John Caples.…

In my last article, I showed an attempt of high impact marketing that goes wrong by trying to personalize in a way I consider deceitful and simply wrong (you can read it here). While high impact marketing is all about personalized marketing, it’s about doing it in an authentic, integrity-based, friend-to-friend way. The example I…

If you’re like me, you treat your mailbox and email inbox as an opportunity to learn.  Sure, 90% of the stuff in either box is NOT worthy of your study, but I guarantee 10% or so of the mail and emails you’re getting offer ideas on what to do (good marketing) and what NOT to…

I’m getting old and as I approach my next birthday, I’m noticing a few changes… I definitely feel more of a draft when I don’t wear a hat on cold winter’s day. Waking up in the morning is typically accompanied by more creakiness than I remember. And when did everything start being printed so small?…

For business owners looking to create high impact marketing and high impact copywriting, so their product or service stands out, one of the greatest challenges is to make otherwise mundane features and benefits, sound fun, new and exciting. This is why top marketing copywriters get paid so well.  It’s not easy taking something ordinary and…