Posts by Mike Capuzzi
The “Old School” Power of Lift Notes
Each of us can learn a lot (or be reminded of what we already know) by studying classic direct mail packages for our offline and online businesses, which is one reason I suggest you NEVER throw out your “junk mail’ until you go through it with your marketing radar set to “on.” Personally, I collect…
Read MoreThe "Old School" Power of Lift Notes [CDTV: Episode 32]
The Old School Power of Lift Notes [CDTV: Episode 32] In this episode of CopyDoodles TV, Mike Capuzzi shares different techniques for using lift notes in your marketing. Not sure what a lift note is? That’s okay they’re simple to use and highly effective for all your direct marketing pieces!
Read More3 Ways To Profit With Personalized Gift Certificates
This is a fun marketing tactic I’ve personally and successfully have used (and have helped many clients use) over the years to drive in business. It combines the excitement of a “gift” with the power of personalization to create a powerful one-two marketing punch. And what I love about it is that you can easily…
Read MoreLeap Year Marketing Ideas You Can Use Immediately (Part 2)
This year is a little special and different than last year (and the year before). That’s because celebrate a holiday in February that only comes around every 1461 days (or 4 years). This is the perfect day for all business owners and entrepreneurs to create some fun marketing for sales, promotions, marketing, and more! Leap…
Read MoreLeap Year Marketing Tactics That Only Come Along Every 1461 Days (Part 1)
This month we celebrate a holiday around the globe that only comes around every 4 years (or 1461 days) and which makes February just a little bit longer so there’s an extra day for sales, promotions, marketing, and fun. Leap year is the perfect opportunity to come up with unique marketing strategies that capture your…
Read MoreLeap Year Marketing Tactics That Only Come Along Every 1461 Days [CDTV: Episode 31]
Mike’s busy working on his newsletter. so your CopyDoodles Success Coach Lauren brings you 3 awesome leap year marketing tactics and ideas you can start using today!
Read MoreHow Online Marketers Can Use Webinars to Generate Profitable New Revenue Streams!: Part 2
Last week I spoke about how offline business owners and professionals can use webinars in order to generate profitable new revenue streams. If you missed that article, make sure to check it out now! And just in case you did miss that article, a webinar is typically a live video and audio presentation where attendees…
Read More4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1
A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient…
Read MoreTimely Marketing Ideas For The Month of February [CDTV: Episode 30]
In this episode of CopyDoodles TV, Mike Capuzzi shares several great ideas for marketing ideas you can be using in the month of February.
Read MoreCapture Readers Attention in 2012 Using My “Little Hinge” Marketing Template
If you’re looking for a fun and unique way to get attention and increase the results of your marketing in 2012, consider using the CopyDoodles Access Club brand new “little hinge” marketing template! You may have heard the quote, “Big doors swing on little hinges,” from successful business owner and author, W. Clement Stone, in…
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