70 Must-Read Books For Business Owners & Entrepreneurs

ultimate-sales-letter

“A room without books is like a body without a soul.” – Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a huge library of her own and was constantly recommending and giving me books as a child. Over the years…

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Must-read Books for Entrepreneurs! [3in3: Episode 8]

3-in-3-8

On this week’s episode of Mike Capuzzi’s 3 in 3, Mike will share three books he highly recommends you check out:   – Magic Words That Bring You Riches – Ted Nicholas – How to Turn Words Into Money -Ted Nicholas – The War of Art – Steven Pressfield   Stay tuned until the end…

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How to Get More Business From Your Business Card Layouts!

obrien

It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing…

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Is Your Copywriting & Direct Marketing Readable?

copywriting-readable

When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the…

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Direct Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!

For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…

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