3 Ways to Minimize Marketing Moguls

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes!  I’m Mike Capuzzi and thanks for watching. This episode of 3 in 3 was inspired by the Winter Olympics and specifically the mogul skiing competition. …

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3 Google Tricks I Use All the Time

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes! I’m Mike Capuzzi and thanks for watching. On this episode of 3 in 3, I’m going to share three helpful Google tricks I use all…

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3 Super Bowl Commercial Fumbles

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes or less! I’m Mike Capuzzi and thanks for watching. Well it has finally happened in my lifetime.  Last night the Philadelphia Eagles won their first…

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3 Business Books I Recently Re-Read and Recommend

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web TV show guaranteed to give you three high impact marketing tips in only three minutes or less!  I’m Mike Capuzzi and thanks for watching. On this episode of 3 in 3, I’m going to share three books I recently RE-READ and recommend…

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An Easy and Effective Copywriting Headline Idea

Crafting an attention-grabbing and effective copywriting headline for any sort of marketing effort, albeit a sales letter, postcard mailer, website landing page or advertisement, is critical for the business owner looking for maximum results from his or her marketing. And while most business owners aren’t looking to be professional copywriters – learning how to construct…

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Can You Use Costco’s Free Sample Strategy?

The other day, my wife and kids came home from a Costco shopping trip and I noticed they were unpacking several food items I had never seen before. When I asked my wife Becky about it, she informed me that they happened to visit Costco during one of their infamous food sampling sessions and my…

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19 Classic Headlines From the 1920’s You Can Use Today

classic headline

The other day I found myself going through a box of magazines from the early 1920’s, including Success, Physical Culture and Hill’s Golden Rule looking for classic headline inspiration for a project I am working on. Some might think this is an odd strategy because how can anything from the 1920’s be appropriate and used…

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An Information-First Marketing Asset Anybody Can Create

If you’ve read any of my past articles, you know I am a big fan of information-first marketing, which is a strategy to educate your idea prospect and elevate your marketing message above your competition. In the past year alone, these three articles convey the unique power of information-first marketing and why you should be…

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