3 “Thin” Direct Mail Attention Grabbers

On this episode of 3 in 3, I’m going to share three “thin” direct mail attention grabbers you can use, which don’t add a lot of postage costs to your mailing but do a great job of getting the recipient to open and interact with your mailer.  I’ve used all three of them and can…

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3 Reasons to Support Dog Joy

On this episode of 3 in 3, in light of the fact October is Adopt-a-Dog Month®, I’m going to deviate from my normal tips & ideas focus and instead recognize my daughter Caroline, who just published her first book, Dog Joy and give you three good reasons to support Dog Joy. Dog Joy is a…

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3 Retro Style Marketing Ideas

As you can see I’ve got my cool, vintage bowling shirt on because on this episode of 3 in 3, I want to focus on cool and hip ways you can create retro style marketing that stands out and gets attention. This is about tapping into nostalgia to get the attention of your target market. So,…

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3 Tips to Remember Customers

On this episode of 3 in 3, I want to focus on the importance of remembrance and three simple strategies you should be using to remember customers and show them you’re different and care about them more than just a sales transaction. High Impact Marketing Tip #1 – Send handwritten thank you notes If you’ve…

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3 Tips to Create a CopyDoodle Letter

For years, I have used these unique, hand-scribbled letters, which I call a CopyDoodle letters to get attention and get my recipients to read my letter. On this episode of 3 in 3, I am going to share the three steps to go from a blank sheet of paper to your own CopyDoodle letter, so…

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3 Ideas for Business Wall Art Gifts

On this episode of 3 in 3, I am going to share a neat company I found that allows you to create these cool canvas prints and how you can use them to create unique wall art gifts for your customers, clients, members, etc. It’s a unique gift that will get noticed and not thrown…

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3 Cool & Inexpensive Gift Ideas

On this episode of 3 in 3, I am going to share three cool, inexpensive gift ideas that people love, and I have used over the years. The first are JournalBooks, which are neat little customized notebooks your customers or members can keep notes in.  The second are luggage identifiers – people love these, and…

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3 Profit Shots from a Trip to Disney

Last week my family and I visited Disney World where I was once again reminded of Disney’s amazing ability to extract maximum profits from its guests. While there, I jotted down three profit shot strategies Disney uses to make it easier for people to spend money with them that you can use too.  These strategies are…

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3 Ways to Leverage a Shook (short book)

On this episode of 3 in 3, I want to show you three high impact ways you can use a shook in your business, so get ready for 3 in 3. High Impact Marketing Tip #1 – Use Your Shook to Generate Leads Books have been effective lead generation tools for over 100 years and…

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3 Reasons for Publishing a Shook (short book)

This month, I’m focusing on why I believe all business owners should consider publishing a shook™, a unique type of short book, for their business. On this episode of 3 in 3, I want to focus on the three big reasons why I believe publishing a shook for your business is smart, so get ready…

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