BUSINESS MARKETING TIPS

[embedyt] https://www.youtube.com/watch?v=2IBpkAdpXw4[/embedyt] In 2006, I was introduced to an accomplished business man and extraordinary gentleman, Jim Connelly. Jim is a businessman with a distinctive business background and his Rolodex of who he calls friends and colleagues is a “Who’s Who” of noteworthy individuals including Frank Sinatra, Lou Holtz, Jack Welch, and Regis Philbin. On this…

[embedyt] https://www.youtube.com/watch?v=Jdc4wK-XJpI[/embedyt] One of the cool things in working with and getting to know so many smart business owners is the great stuff they create and on this episode of 3 in 3, I’m going to share three recent books published by friends of mine that you should definitely check out, so get ready for…

[embedyt] https://www.youtube.com/watch?v=3iHaneqlQRA[/embedyt] On the last episode of 3 in 3, I shared three copywriting tips and on this episode of 3 in 3, I am going to share three more helpful copywriting tips I personally use, so get ready for 3 in 3. Copywriting Tip #4 – Be Careful of “That Splat.” A copyeditor once…

[embedyt] https://www.youtube.com/watch?v=l6e_CGnjdAo[/embedyt] I have been writing a lot of copy lately and during this effort, I have been reminded of several simple copywriting tips and tricks I should be using. On this episode of 3 in 3, I am going to share three quick and simple copywriting tips that will definitely help you craft better…

[embedyt] https://www.youtube.com/watch?v=msp_c0FX1uY[/embedyt] On this episode of 3 in 3, I am announcing my first in-person masterclass of 2019, Short Book Success and give you three reasons to join me this March in Philadelphia PA, so get ready for 3 in 3. Reason #1 to Attend Short Book Success This is just for bricks & mortar…

[embedyt] https://www.youtube.com/watch?v=_7gVhEvGeGA[/embedyt] Welcome to the first episode of 3 in 3 with Mike Capuzzi for 2019! I truly hope 2019 is a year of good health, peace and profits and I look forward to sharing more ideas, resources and tips throughout this next year. On this episode I want to share three book recommendations I…

[embedyt] https://www.youtube.com/watch?v=sJadNiQ8Y4w[/embedyt] On this episode I want to share a new short book I’ve authored called The Magic of Short Books. This book is written for Main Street type business owners and shows them a specific strategy to author a powerful “customer attraction book.” On this episode of 3 in 3, I’m going to give…

[embedyt] https://www.youtube.com/watch?v=I7r-XfSGF3w[/embedyt] Over the last few episodes, I have been sharing ideas on how to create personal marketing for your business and on this episode, I want to share three ideas on how you express gratitude and recognize others in your business as a strategy to differentiate your business, so get ready for 3 in…

[embedyt] https://www.youtube.com/watch?v=x6xmijgNsbQ[/embedyt] On the last episode I shared three types of photos you can use to personalize your marketing, and on this episode, I am going to continue  the graphics theme and focus on three types of cartoons I think you should use in your marketing. Cartoons are a fun and effective way to connect…

[embedyt] https://www.youtube.com/watch?v=ZzxIzmhgwoE[/embedyt] Seeing how we’re entering the holiday season when lots of photographs are taken, I thought it would be appropriate to share three ideas how you can use photos as a personal marketing strategy. In my opinion, even though we all carry a camera in pocket, we miss lots of opportunities to capture high…

[embedyt] https://www.youtube.com/watch?v=lJJPcpbgpJQ[/embedyt] I am a big believer in the power that small business owners have when it comes to differentiating themselves through the power of personal marketing. On a recent episode of 3 in 3, I share one really simple way to do this with your own handwriting font and on this episode of 3…

[embedyt] https://www.youtube.com/watch?v=UnBq9g0TJhQ[/embedyt] As you know I am a big believe in the power of using handwriting to get attention and connect with people, which is why I created CopyDoodles® over 11 years ago. One simple handwriting strategy that adds a nice personal touch is turning your handwriting into a computer font, so you can literally…