BUSINESS MARKETING TIPS

Copy Cosmetics-Copywriting Design Done Wrong!

By Mike Capuzzi

Recently, I heard a news report about ā€œArtic goo.ā€ Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the waterā€™s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldnā€™t help but make…

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How to Grab Attention And Create Authority Positioning Using a Tear Sheet

By Mike Capuzzi

Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, Iā€™ve used tear sheets in two…

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Marketing Tips: Swim With the Sharks and Learn!

By Mike Capuzzi

I normally donā€™t watch a lot of TV, but one show Iā€™ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs.Ā  During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over…

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Mike Capuzzi Marketing Lessons From A Snow Storm

Marketing Tips: How a Blizzard Helps Improve Your Marketing

By Mike Capuzzi

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’reĀ  getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and ā€œtop of mindā€ attention all this…

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What Makes Entrepreneurs Tick

By Mike Capuzzi

Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly. How their copywriting and marketing projects…

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Handwriting & CopyDoodles Grab Attention!

By Mike Capuzzi

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.Ā  What caught my eye was the red, handwritten word ā€œBIGā€ and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasnā€™t, but…

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I Found $250,000 in My Office Today

By Mike Capuzzi

I woke up at 4:00 AM this morning.Ā  Not by choice, mind you.Ā  But instead it was one of those ā€œan idea popped in my head, while I was sleepingā€ things that happen frequently to entrepreneurs (Iā€™m sure you can relate). Anyway, after tossing and turning for 30 minutes, I got out of bed.Ā  Since…

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How One Smart Marketer Got a $130 Return On Every Dollar He Spent on Marketing

By Mike Capuzzi

In a recent master mind meeting I lead, Justin Stranere (one of my members) showed a simple little ad he created that cost him $25, yet within the first few weeks has generated more than $3,200 in revenue and several other new client leads for his business. If you do the mathā€¦ thatā€™s a return…

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Power of the Master Mind Group

By Mike Capuzzi

If I could share one and only one success secret with an entrepreneur who was truly interested in reaching the highest levels of success, it would be thisā€¦ TAP INTO THE POWER OF A MASTERĀ MIND GROUP! In his classic book, ā€œThink and Grow Rich,ā€ Napoleon Hill tells us how Henry Ford overcame some big handicaps…

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Free Teleseminar with Online Conversion Guru – Daniel Levis

By Mike Capuzzi

On Thursday, April 2, 2009, I am pleased to host a complimentary teleseminar with online conversion expert Daniel Levis who will help you more leads, more sales, and more profits! Register here and discover: “How to Grow Your Customer and Prospect Lists Online 4 to 7 Times Faster, Without Spending a Thin Dime More on…

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A Good Marketing Idea Done Wrong

By Mike Capuzzi

If I have one vice, itā€™s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything).Ā  Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew. To be honest, I was on the fence…

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Bill Glazer Interviews Me

By Mike Capuzzi

Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference.Ā Ā  Check it out at http://copydoodles.com/super

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