BUSINESS MARKETING TIPS

Copy Cosmetics-Copywriting Design Done Wrong!

By Mike Capuzzi

Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make…

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How to Grab Attention And Create Authority Positioning Using a Tear Sheet

By Mike Capuzzi

Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, I’ve used tear sheets in two…

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Marketing Tips: Swim With the Sharks and Learn!

By Mike Capuzzi

I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs.  During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over…

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Mike Capuzzi Marketing Lessons From A Snow Storm

Marketing Tips: How a Blizzard Helps Improve Your Marketing

By Mike Capuzzi

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this…

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What Makes Entrepreneurs Tick

By Mike Capuzzi

Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly. How their copywriting and marketing projects…

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Handwriting & CopyDoodles Grab Attention!

By Mike Capuzzi

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but…

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I Found $250,000 in My Office Today

By Mike Capuzzi

I woke up at 4:00 AM this morning.  Not by choice, mind you.  But instead it was one of those “an idea popped in my head, while I was sleeping” things that happen frequently to entrepreneurs (I’m sure you can relate). Anyway, after tossing and turning for 30 minutes, I got out of bed.  Since…

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How One Smart Marketer Got a $130 Return On Every Dollar He Spent on Marketing

By Mike Capuzzi

In a recent master mind meeting I lead, Justin Stranere (one of my members) showed a simple little ad he created that cost him $25, yet within the first few weeks has generated more than $3,200 in revenue and several other new client leads for his business. If you do the math… that’s a return…

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Power of the Master Mind Group

By Mike Capuzzi

If I could share one and only one success secret with an entrepreneur who was truly interested in reaching the highest levels of success, it would be this… TAP INTO THE POWER OF A MASTER MIND GROUP! In his classic book, “Think and Grow Rich,” Napoleon Hill tells us how Henry Ford overcame some big handicaps…

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Free Teleseminar with Online Conversion Guru – Daniel Levis

By Mike Capuzzi

On Thursday, April 2, 2009, I am pleased to host a complimentary teleseminar with online conversion expert Daniel Levis who will help you more leads, more sales, and more profits! Register here and discover: “How to Grow Your Customer and Prospect Lists Online 4 to 7 Times Faster, Without Spending a Thin Dime More on…

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A Good Marketing Idea Done Wrong

By Mike Capuzzi

If I have one vice, it’s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything).  Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew. To be honest, I was on the fence…

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Bill Glazer Interviews Me

By Mike Capuzzi

Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference.   Check it out at http://copydoodles.com/super

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