Essential Follow-Up Marketing Systems

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For the bricks and mortar business owner who relies on customers (or clients/students/patients) to walk through his or her business front door to buy products or services, properly designed follow-up marketing techniques and campaigns are critically important for these important reasons: They differentiate your business from your competition. They delight prospects and customers. When automated,…

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Ray Kroc & Wisdom from McDonald’s

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I recently finished an interesting book and wanted to pass it along to other business owners as a suggested read. The book is titled “Grinding It Out: The Making of McDonald’s” and it’s the autobiography of Ray Kroc, the entrepreneurial legend who brought McDonald’s to the world. Published in 1977, seven years before Ray died,…

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Marketing Context is Critical for Maximum Results

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One of the principles of marketing I constantly remind people about is the importance of appropriate marketing context. The term “context” means the set of circumstances or facts that surround a particular event, situation, scenario, etc. and for this article, what I mean by marketing context is the appropriateness and sensibility of a particular marketing…

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Fix Your Follow-Up Marketing

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NO business is immune to it and I guarantee everybody reading these words is guilty of either inadequate, or worse, no follow-up marketing. Like a leaky bucket, poor follow-up marketing is draining your business of additional sales, profits and customer goodwill. Over the years I’ve consulted with hundreds of business owners and every single one…

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A Copywriting Headline to Help Overcome Procrastination

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Being on the lookout (e.g. having your marketing radar always set to ON) for smart marketing you can modify and use in your own business is a worthy use of your time and attention.   If you’ve been reading my article posts over these past several years, you know I am constantly advising business owners to…

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5 Marketing Game Changers for Your Business

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I cannot help myself, but I love talking to entrepreneurs and business owners. It tends to drive my kids nuts, especially when we’re at a new restaurant or store, but I cannot help myself. I find these conversations quite interesting and as you would expect from me, I usually start to asking the owner various…

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Trump’s Viral Video Task – the Right Challenge?

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The other night on NBC’s Celebrity Apprentice, Donald Trump assigned a task to the contestants to “develop a viral video” for the 83 year old Chock full o’ Nuts coffee company. As soon as I heard the task, I said to my wife “That’s a ridiculous assignment” and then, much to her viewing dismay, I…

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