Business Marketing Tips

While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after. Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their…

By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets. Here is one I am currently using…

Last week I hosted one of my regular mastermind meetings for my Private Client Group and a fair amount of time was spent discussing how to differentiate your business and the importance of having a Unique Selling Proposition (U.S.P.). I am not going to spend time today discussing the importance of having a U.S.P. because…

The other night I hosted a private “ask Mike your most pressing marketing questions” webinar for my High Impact Marketing members and one of my members, Tim Murphy of Murphy Industrial Products asked a rather interesting question: “Mike, can you tell us what concepts are on your mind right now, that have you the most…

I had an interesting recent call with one of my Private Client Group members who asked for my input on how he should proceed with a specific marketing campaign. One to a very small, but very influential audience. I think my answer may have surprised him a bit. I told him he needed to write…

Are you stressed out trying to come up with your next effective marketing idea? If so, I have a powerful idea and one you may have not seen used before. I call it my stress card marketing letter and it’s adaptable for any type of business – including yours! Now before I share the details,…

Here in the U.S., we’re heading into the end of summer and many folks are getting in last second vacations and gearing up for a new school year. With this in mind, I thought I would pose a fun marketing quiz and see if you can identify the rather smart high impact marketing strategy in…

Last night, my 10 year old German Shepherd, Zoe, reminded me of an important marketing concept recently and I want to share it with you today. It all started when I had to give her some medicine and realized we were out of the Pill Pockets® she likes so much (now there is an invention…

I love it when I see local bricks and mortar business owners create extraordinary marketing and the example I want to share with you here, is a very good one – worthy of your study. (On a side note, creating great marketing is what I help my High Impact Marketing Members do each month, via…

The July 2014 High Impact Marketing Report is now available to all High Impact Marketing Club Members. This month’s High Impact Marketing Report is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and customers Here’s just…