Good Headlines – Collect Them When You See Them

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While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after. Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their…

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How to Create Your Own Marketing Tip Sheets

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By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets. Here is one I am currently using…

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Go From Blah, Blah to BIG AH-HA!

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The other night I hosted a private “ask Mike your most pressing marketing questions” webinar for my High Impact Marketing members and one of my members, Tim Murphy of Murphy Industrial Products asked a rather interesting question: “Mike, can you tell us what concepts are on your mind right now, that have you the most…

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The Magical Power of “Grunt Work”

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I had an interesting recent call with one of my Private Client Group members who asked for my input on how he should proceed with a specific marketing campaign. One to a very small, but very influential audience. I think my answer may have surprised him a bit. I told him he needed to write…

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Use This Stress Card Marketing Idea to Get Attention

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Are you stressed out trying to come up with your next effective marketing idea? If so, I have a powerful idea and one you may have not seen used before. I call it my stress card marketing letter and it’s adaptable for any type of business – including yours! Now before I share the details,…

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Is Your Marketing Based on a Big Idea?

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Last night, my 10 year old German Shepherd, Zoe, reminded me of an important marketing concept recently and I want to share it with you today. It all started when I had to give her some medicine and realized we were out of the Pill Pockets® she likes so much (now there is an invention…

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A good bricks and mortar direct response advertisement

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I love it when I see local bricks and mortar business owners create extraordinary marketing and the example I want to share with you here, is a very good one – worthy of your study. (On a side note, creating great marketing is what I help my High Impact Marketing Members do each month, via…

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High Impact Marketing Report – July 2014 Preview

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The July 2014 High Impact Marketing Report is now available to all High Impact Marketing Club Members. This month’s High Impact Marketing Report is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and customers Here’s just…

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