How to not write an email

hacker-in-action

I don’t get it. Lately a bunch of marketers have put me on their email list – as if I opted in on my own accord – which I didn’t. I cannot fathom why they think this type of SPAM is a good way to start a business relationship, especially in light of the amateurish…

Read More

5 Reasons to Get into the Info-Marketing Game

mike-capuzzi-game-feature

The ability to leverage your knowledge, expertise and passion to help others (while getting paid nicely and working the way you want to work) is an entrepreneur’s dream come true! I call this is the promise of info-marketing – and when done right building an information-marketing or info-publishing business, either as an add-on to your…

Read More

Ride-Along Marketing – Efficient & Effective

blog-featured-image-ride-along

In my June SMART Ideas newsletter (www.smartideasformarketing.com), which was just mailed to subscribers, I focused the issue on something I call “ride-along marketing.” Ride-along marketing is a type of marketing campaign any business owner can leverage to get specific marketing messages in front of a specific person by “riding along” with something this person is…

Read More

Marketing Flatulence (and how to prevent it)

blog-featured-image-flatulence

Before I start, I want everybody to know this is a serious marketing article and contains several timely reminders for business owners and marketers everywhere.  If you were offended by the subject line, trust me, there’s logic behind it so keep reading. Last week, I took some time to go through a pile of direct…

Read More

Thankful to Be an Entrepreneur

blog-featured-image-entrepreneur

Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always causes me to pause and remember just how fortunate we are to be a play some part…

Read More

How to Inform, Teach and Sell with PowerPoint Style Videos

blog-featured-image-powerpoint-videos

No doubt you’re familiar with and have seen examples of PowerPoint-style videos on the web (if you’re a Mac user, substitute Keynote for PowerPoint).  Even though they are often referred to as “video sales letters,” I believe this description is limiting, since there is so much more you can do with these types of videos.…

Read More

Get Attention with Advertorials

blog-featured-image-advertorial

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look, and read.”  – David Ogilvy I always appreciate the business owner who “gets it” when it comes to marketing.  Especially a local business owner, who’s in the game every…

Read More

Less Can Be More – A Simple Marketing Reminder

blog-featured-image-dinner

A few weeks back I got off my duff and scheduled a date night with my wife Becky (for some reading this alone might be a valuable reminder).  I arranged for our kids to spend some time with their grandparents and made a reservation at a local restaurant we had been wanting to try. Amani’s…

Read More

28 Types of Pictures for Effective Marketing and Advertising

blog-featured-image-photos

In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales.  The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give…

Read More