Business Marketing Tips

I don’t get it. Lately a bunch of marketers have put me on their email list – as if I opted in on my own accord – which I didn’t. I cannot fathom why they think this type of SPAM is a good way to start a business relationship, especially in light of the amateurish…

The ability to leverage your knowledge, expertise and passion to help others (while getting paid nicely and working the way you want to work) is an entrepreneur’s dream come true! I call this is the promise of info-marketing – and when done right building an information-marketing or info-publishing business, either as an add-on to your…

In my June SMART Ideas newsletter (www.smartideasformarketing.com), which was just mailed to subscribers, I focused the issue on something I call “ride-along marketing.” Ride-along marketing is a type of marketing campaign any business owner can leverage to get specific marketing messages in front of a specific person by “riding along” with something this person is…

Before I start, I want everybody to know this is a serious marketing article and contains several timely reminders for business owners and marketers everywhere.  If you were offended by the subject line, trust me, there’s logic behind it so keep reading. Last week, I took some time to go through a pile of direct…

Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always causes me to pause and remember just how fortunate we are to be a play some part…

No doubt you’re familiar with and have seen examples of PowerPoint-style videos on the web (if you’re a Mac user, substitute Keynote for PowerPoint).  Even though they are often referred to as “video sales letters,” I believe this description is limiting, since there is so much more you can do with these types of videos.…

A few weeks back I got off my duff and scheduled a date night with my wife Becky (for some reading this alone might be a valuable reminder).  I arranged for our kids to spend some time with their grandparents and made a reservation at a local restaurant we had been wanting to try. Amani’s…