Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi
Mike Capuzzi's Small Business Marketing Tips
For over a decade, I have compiled a comprehensive collection of small business marketing tips designed to help business owners thrive in competitive markets. This extensive collection contains hundreds of actionable strategies, innovative ideas, and practical advice tailored specifically for small businesses.
Whether you’re looking to attract more customers, increase your online presence, or refine your marketing tactics, my collection of small business marketing tips has you covered. These tips draw from years of hands-on experience and success in the field, providing you with proven methods to enhance your marketing efforts. From leveraging social media and email marketing to optimizing your website and crafting compelling content, each tip is designed to be practical and easy to implement.
By exploring these tips, you can gain fresh perspectives and innovative solutions to common marketing challenges. The insights you’ll uncover can help you make informed decisions, maximize your marketing budget, and achieve sustainable growth. Let these tried-and-true small business marketing tips you towards achieving your business goals and building a stronger, more resilient brand.
Good Headlines – Collect Them When You See Them
While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after. Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their ads are very good examples…
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How to Create Your Own Marketing Tip Sheets
By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets. Here is one I am currently using for my short business book…
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A Smart Way to Differentiate Your Business – Create a Unique Value Process
Last week I hosted one of my regular mastermind meetings for my Private Client Group and a fair amount of time was spent discussing how to differentiate your business and the importance of having a Unique Selling Proposition (U.S.P.). I am not going to spend time today discussing the importance of having a U.S.P. because a quick Google search will…
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Go From Blah, Blah to BIG AH-HA!
The other night I hosted a private “ask Mike your most pressing marketing questions” webinar for my High Impact Marketing members and one of my members, Tim Murphy of Murphy Industrial Products asked a rather interesting question: “Mike, can you tell us what concepts are on your mind right now, that have you the most intrigued? Or maybe it’s a…
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The Magical Power of “Grunt Work”
I had an interesting recent call with one of my Private Client Group members who asked for my input on how he should proceed with a specific marketing campaign. One to a very small, but very influential audience. I think my answer may have surprised him a bit. I told him he needed to write a very specific type of…
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Use This Stress Card Marketing Idea to Get Attention
Are you stressed out trying to come up with your next effective marketing idea? If so, I have a powerful idea and one you may have not seen used before. I call it my stress card marketing letter and it’s adaptable for any type of business – including yours! Now before I share the details, I have to give credit…
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Marketing Contest: Can You Identify This High Impact Marketing Strategy?
Here in the U.S., we’re heading into the end of summer and many folks are getting in last second vacations and gearing up for a new school year. With this in mind, I thought I would pose a fun marketing quiz and see if you can identify the rather smart high impact marketing strategy in this display ad from Harbor…
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Is Your Marketing Based on a Big Idea?
Last night, my 10 year old German Shepherd, Zoe, reminded me of an important marketing concept recently and I want to share it with you today. It all started when I had to give her some medicine and realized we were out of the Pill Pockets® she likes so much (now there is an invention I wish I had thought…
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A good bricks and mortar direct response advertisement
I love it when I see local bricks and mortar business owners create extraordinary marketing and the example I want to share with you here, is a very good one – worthy of your study. (On a side note, creating great marketing is what I help my High Impact Marketing Members do each month, via my High Impact Marketing Report…
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High Impact Marketing Report – July 2014 Preview
The July 2014 High Impact Marketing Report is now available to all High Impact Marketing Club Members. This month’s High Impact Marketing Report is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and customers Here’s just a quick sample of what…
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Marketer’s Alert – New Domains Available!
[purlfirst] Imagine if you had the foresight you now have as hindsight, back in the late 1990’s when buying Web domains was a new experience. By simply being a bit visionary and picking the right new domains back then, you could have been a multi-millionaire today. Don’t believe me? Check out the top 10 most expensive domain-only sales: Sex.com $13…
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Mediocre Marketing – How to Fix It
In my previous article, I showed you a direct mail piece a new local pizza shop sent out that is a classic example of what I call mediocre marketing. The type of marketing that does little to get a business owner new customers and keep existing customers. As a matter of fact, I laughed when I read one of my…
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