Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

Last week I spent three days in Cleveland at Dan Kennedy’s Mind-Hijacking seminar, and as is typical with Dan’s mid-year events, I came home with more than I left with. A lot more. This was definitely an advanced Kennedy training that went very deep on psychology-based persuasion and sales influence. And it was definitely not for the timid marketer.  …

In the April 29 issue of the New York Times was an article entitled “Read This Story Without Distraction (Can You?).  You can read it here: http://nyti.ms/26A2S92 The premise of the article was about the lack of ability for many people to focus on one, singular thing, and how the much-heralded ability to multi-task can actually be a hindrance in…

Later this week, on Friday, April 29, 2016, I have the privilege of speaking at the 2016 GKIC SuperConference.  This is the second time I have appeared on the GKIC SuperConference stage in the past six years, and I want to invite you to attend a special presentation I put together just for this event. If you are not familiar…

If you’re looking for an easy-to-manage, high-value and high impact gift idea for your business, you should definitely check out Omaha Steak’s Corporate Gift and Incentive Program, and specifically the “Omaha Collection.”  I came across this program late last year and have nothing but positive comments both from myself as the administrator and from the recipients. Here’s why I like…

I want to preface this article by stating I am dead serious with what I am about to share and have zero intention of offending anybody.  If you become squeamish or immediately want to opt off my email list, I want to challenge you to take a deep breath and turn your marketing radar onto its highest setting to see…

Limited-Time Offer! Live CopyDoodles Training with CopyDoodles Inventor, Mike Capuzzi For the first time since 2011, I am doing an in-depth CopyDoodles training perfect for both the CopyDoodles “newbie” and experienced user. It’s called Better Results Made Simple: The Ultimate Guide to Mastering CopyDoodles in 3 Hours or Less! and I’ll be showing you all my up-to-2016 CopyDoodles tips, tricks…

Consider these examples of a powerful one sentence. That’s one small step for [a] man, one giant leap for mankind.  – Neil Armstrong If a man has not discovered something that he will die for, he isn’t fit to live.  – Martin Luther King, Jr. CopyDoodles create great copywriting results, without having to be a great copywriter. – Mike Capuzzi Each…

I’m sure you’ve heard the saying, “the only difference between salad and garbage is timing.” If you take a moment to think about it as it relates to the timing of your marketing efforts, it illustrates a fairly obvious picture. Much like how a crispy, fresh salad will turn into wilted, soggy compost material, the timing of your marketing has…

I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode of searching around you for marketing ideas you can use in your business, there’s a high probability you can leverage the brains and creativity of…

Over the past few weeks I’ve seen several occurrences of something all business owners need to be aware, especially if they’re doing it. Chances are you’ve seen the same type of behavior and quite possibly have done it yourself. Done daily, it will severely limit the number of friends you have. Done once-in-awhile as a business owner, it can have…