Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

If you’ve read any of my previous articles on this site, you know I am a huge fan of keeping my marketing radar on and scanning all forms of media I encounter daily for ideas I can use in my own business or share with my readers. A smart thing everybody reading this can do is to be on the…

At this time of year, right in the middle of gift-giving season, it’s common to see to a variety of handcrafted gifts available, including: Handcrafted tools Handcrafted jewelry Handcrafted furniture Handcrafted candies Handcrafted beers and spirits Handcrafted clothing Giving handcrafted gifts convey the message you invested the time and energy into giving something special with personalized intention and thought. If…

Recently, I learned about an extraordinary bricks and mortar business owner – David Garofalo – whose marketing impressed me so much, I reached out to him to see if he would allow me to interview him for my Profit Automation Letter subscribers. Fortunately he said yes and the result is one of the most amazing and potentially powerful-to-you interviews I…

Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. I’ve been preaching the benefits of high impact direct mail (as a matter of fact, for a limited time, you can get a copy of my High Impact Direct Mail training for 50% off here). Some of the best direct…

In this quick and easy to read article, I want to share a simple, yet powerful strategy to engage readers of your books, newsletters and other printed marketing materials. I call it the Go Get, Go See, Go Hear Engagement Trifecta. In today’s business environment, marketers, authors and newsletter publishers face a mountainous challenge to get people to read, engage…

The simple, eye-catching book promotion postcard can be an effective media strategy to promote a book or special report you’ve written easily and cost-effectively. Many business owners have either written a book or special report and fail to use direct mail to promote it and depending on your target audience, a postcard could be a smart way to generate response.…

I love easy and effective marketing ideas and in this article I want to share one that has worked for me (and others) over the years and is a super-simple way to get attention easily and without a lot of expense. It’s the yellow printable sticky note which you can print in your office on your own laser printer. These…

As a marketer of your business, I am sure you’ve heard about the importance of aligning your product benefits to your ideal target customer. Your goal is to address his or her specific wants and needs and show how your product can fix their pains. A great adage and reminder for all of us is to “Sell them what they…

I recently attended a conference in Orlando where one of the keynote speakers was from the Disney Institute.   Part of his presentation was about the reasons why Disney was so successful and then he popped up the following slide. In case you cannot read it, it says, “Disney’s consistent business results are driven by overmanaging certain things that most companies…

Every so often in life you get a chance to meet somebody who has profound wisdom and life insights – not the kind of pseudo-stuff you see all over the Internet and at various events, but true, real-world, been-there, done- that wisdom and experience. One such person is a remarkable gentleman, author and business consultant you will not soon forget.…

If you ever wanted a great example of how to design a full page advertorial-style advertisement, the example I am showing in this article should be at the top of your list. For those not familiar with advertorials, they are an “old school” strategy to make an advertisement not look like an advertisement and more like an article. While I…