Copywriters Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

The Number One Mistake People Make With CopyDoodles®

By Mike Capuzzi | March 8, 2016

A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…

Gary Halbert newsletters, a powerful direct mail example, and a nifty little book…

By Mike Capuzzi | July 28, 2011 |

Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a…

Is Your Copywriting & Direct Marketing Readable?

By Mike Capuzzi | January 26, 2011 |

When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the…

Advertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!

By Mike Capuzzi | December 8, 2010

With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…

Testimonial Strategies-The Temptation of “Testiphonials”

By Mike Capuzzi | July 20, 2010 |

Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…

Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

By Mike Capuzzi | April 1, 2010 |

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their…