Posts Tagged ‘Direct Response Marketing’
The Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreTwo Copywriting Tips for Smart Direct Response Marketers
Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses…
Read More3 Unique Resources to Improve Your Copywriting [3in3: Episode 6]
In this very special episode of Mike Capuzzi’s 3 in 3, Mike will introduce you to 3 Top Secret Resources that he personally created in his Response Boosting Lab! AND There is a very special gift for you at the end of this episode.
Read MoreDirect Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…
Read More3 Software Tools You Should Use Every Day! [3in3: Episode 5]
Check out this week’s episode of Mike Capuzzi’s 3 in 3 where Mike will introduce 3 very important software tools that he uses almost every day in his business, including… www.easyvideoplayer.com www.fineprint.com www.handbrake.fr
Read MoreDirect Response Marketing: Personalize and Profit!
During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct…
Read MoreAdvertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…
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