Posts Tagged ‘Marketer’
How Can You Use This Marketing Idea in Your Business?
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…
Read MoreDirect Mail Example: Does Your Marketing Cross the Goal Line?
I don’t know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lesson… if you know what to look for. Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…
Read MoreCreate Customers for Life with a Welcome Mat Marketing Campaign
On this video, Mike shows the power of a “welcome mat” marketing campaign that all business owners should be using in their business.
Read More7 Examples of Smart Marketing That Have Crossed My Desk Recently [CDTV: Episode 34]
On this episode of CopyDoodles TV, I share several unique and worthy marketing pieces that have crossed my desk recently from CopyDoodles members around the world. To download a PDF of these examples, Click here. New to CopyDoodles? Click here to learn more.
Read More3 Easy, Yet Effective, Strategies To Help Anyone Write Better Copy!
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don’t care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use…
Read More6 Cool Ways Everyday Business Owners Have Added CopyDoodles to Their Marketing Mix!
CopyDoodles are one of the most fun and effective tools to add to your marketing mix. Thousands of satisfied clients from over 30 countries use CopyDoodles in their marketing mix to create print and online marketing that stands out and gets noticed. Just this week, CopyDoodles Access Club Member Alan Steacy sent us this note……
Read MoreTwo Copywriting Tips for Smart Direct Response Marketers
Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses…
Read MoreDirect Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…
Read MoreDan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…
Read MoreTestimonial Strategies-The Temptation of “Testiphonials”
Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…
Read More